Master of Marketing

Program Overview

Victoria University's Master of Marketing equips students with advanced knowledge and practical skills in marketing strategy, analytics, and consumer behavior. Through industry connections and experienced faculty, students develop expertise in digital marketing, brand management, and not-for-profit marketing, preparing them for successful careers in the dynamic marketing landscape.

Program Outline

Degree Overview:

• Overview: The Master of Marketing from Victoria University equips students with advanced knowledge and practical skills to succeed in the dynamic and digital marketing landscape.
Through industry connections and experienced faculty, students can learn to develop and execute effective marketing strategies for businesses and non-profit organizations.
• Objectives:
• Gain advanced skills in marketing planning and strategy
• Develop expertise in marketing analytics, communication, and consumer behavior
• Enhance knowledge in international marketing management and brand management
• Acquire proficiency in not-for-profit marketing and social media marketing

Outline:

• Program Content:
• Core Business Units (48 credit points) cover accounting, data analysis, business economics, and work and organization systems.
• Professional Core Units (108 credit points) delve into design management, web and social network analysis, marketing communication, brand and product management, marketing strategy, consumer behavior, digital marketing, and marketing management.
Students also complete Business Ethics and Sustainability (12 credit points) and Applied Business Project (Capstone) (12 credit points).
• Elective Units (12 credit points) allow students to customize their program based on their interests.

Assessment:

• Assessment Methods: The program uses a range of assessment methods, including:
• Assignments: Case studies, essays, and projects assess students' understanding and application of marketing concepts.
• Examinations: Exams test students' knowledge and comprehension of marketing theories and principles.
• Presentations: Students demonstrate their communication and presentation skills through group and individual presentations.
• Projects: Students work on independent or group projects to solve real-world marketing problems.

Teaching:

• Teaching Methods:
• Interactive Lectures: Faculty members engage students in discussions and case studies to facilitate learning.
• Workshops: Hands-on workshops provide students with practical experience in marketing techniques and tools.
• Group Projects: Collaborative group projects foster teamwork and problem-solving skills.
• Industry Guest Speakers: Professionals from the marketing industry share their insights and experiences.
• Faculty: Experienced and qualified faculty with expertise in marketing theory and practice.
• Unique Approaches:
• Industry Partnerships: The program has strong partnerships with industry leaders, providing students with access to real-world projects and networking opportunities.
• Career Development Support: Dedicated career advisors assist students with resume building, interview preparation, and job search strategies.

Careers:

• Potential Career Paths:
• Market Research Analyst
• Consumer Insights Analyst
• Marketing Specialist
• Marketing Consultant
• Brand Manager
• Product Manager
• Social Media Marketing Manager
• Advertising Manager
• Sales Manager