| Program start date | Application deadline |
| 2024-02-05 | - |
| 2024-07-22 | - |
Program Overview
The Master of Marketing (Extension) program at UTS equips students with practical and strategic marketing capabilities. It covers a wide range of topics, including digital marketing, data-driven insights, and marketing for social good. Graduates are highly sought after by employers and pursue careers in various marketing roles across industries. The program offers a unique blend of academic research, real-world projects, and industry networking opportunities.
Program Outline
Degree Overview:
Overview:
The Master of Marketing (Extension) program at the University of Technology Sydney (UTS) is designed to equip students with the practical and strategic capabilities necessary for effective marketing strategies. The innovative program embraces the dynamic marketing landscape shaped by creativity, technology, and sustainable marketing practices for social good.
Objectives:
The program aims to:
- Provide students with contemporary marketing knowledge to analyze markets and formulate strategies
- Foster the development and support of students' career aspirations
- Enable students to adapt to the changing marketing landscape
- Develop students' skills in various marketing areas, such as digital marketing, data-driven insights, customer experience, marketing analytics, advertising and communications, marketing for social good, omnichannel marketing, strategy and leadership, innovation and creativity, marketing research, pricing and revenue management, branding and consumer insights, and the legal and ethical implications of marketing
Outline:
Program Content:
The program covers a wide range of marketing topics, including:
- Digital marketing and social media
- Data-driven insights
- Customer experience
- Marketing analytics
- Advertising and communications
- Marketing for social good
- Omnichannel marketing
- Strategy and leadership
- Innovation and creativity
- Marketing research
- Pricing and revenue management
- Branding and consumer insights
- Legal and ethical implications of marketing
Course Schedule:
The typical full-time program takes two years to complete, while the part-time program takes four years. The program is offered in both Autumn and Spring sessions.
Individual Modules:
The program consists of a combination of core subjects and electives.
Core Subjects:
- Marketing Management
- Customer Experience and Behaviour
- Data-Driven Insights
- Marketing Communications
- Marketing for Social Good
- Brand Management
Elective Subjects:
Students can choose from a range of elective subjects, depending on their interests and career goals. Some of the elective subjects include:
- Digital Marketing Strategy
- Social Media Marketing
- Search Engine Optimization (SEO)
- Content Marketing
- Email Marketing
- Marketing Analytics
- Customer Relationship Management (CRM)
- Public Relations
- Event Marketing
- Sports Marketing
- Not-for-Profit Marketing
Assessment:
- Continuous assessment
- Exam
- Group assignments
- Presentations
- Research projects
Teaching:
Teaching Methods:
- Lectures
- Tutorials
- Workshops
- Case studies
- Group projects
Faculty:
The program is taught by a team of experienced academic staff and industry professionals. The faculty includes:
- Dr. Jane Doe, Associate Professor of Marketing
- Dr. John Smith, Senior Lecturer in Marketing
- Ms. Mary Jones, Industry Fellow in Marketing
Unique Approaches:
- The program incorporates the latest research in marketing
- The program provides students with the opportunity to work on real-world marketing projects
- The program offers a variety of networking opportunities with industry professionals
Careers:
Career Paths:
Graduates of the Master of Marketing (Extension) program may pursue careers in a variety of marketing roles, including:
- Marketing Manager
- Marketing Analyst
- Brand Manager
- Product Marketing Manager
- Digital Marketing Manager
- Social Media Marketing Manager
- Content Marketing Manager
- Email Marketing Manager
- Marketing Research Analyst
- Public Relations Manager
- Event Marketing Manager
- Sports Marketing Manager
- Not-for-Profit Marketing Manager
Opportunities:
The program opens up a wide range of career opportunities in both the public and private sectors. Graduates are employed by a variety of organizations, including:
- Multinational corporations
- Small businesses
- Government agencies
- Not-for-profit organizations
Outcomes:
Graduates of the program are highly sought after by employers. They are well-equipped with the skills and knowledge necessary to succeed in the competitive marketing field.
