Reputation Management

Program Overview

This one-day reputation management program equips participants with the skills to build and protect their organization's reputation. Through practical exercises, lectures, and online materials, participants learn about stakeholder engagement, social media, and ethical behavior. The program is designed for individuals with some PR experience or those new to the role, particularly beneficial for charities, pressure groups, and small businesses.

Program Outline

Outline:

Content:

The program covers the following topics:

• Why reputation matters
• Where start-ups often go wrong
• Working with stakeholders
• Using social media
• Writing a social media plan
• Behaving ethically
• Corporate social responsibility

Structure:

• The program is delivered in a practical one-day format.
• Participants will be expected to actively participate in the sessions, share their own experiences, and engage in hands-on exercises.

Teaching:

• The program is delivered by experienced practitioners and academics.
• The teaching methods focus on a practical, real-world approach.

Other:

• The program is designed for individuals with some experience in PR or who are new to the role.
• The program is particularly beneficial for individuals working for charities, pressure groups, or small businesses.
• The program aims to help participants build up a reputation as a trustworthy organization that communicates effectively with its stakeholders.
• The program is delivered online.
• The program is offered through the Bristol Business School at the University of the West of England (UWE Bristol).

Summary:

This one-day program on reputation management provides participants with the knowledge and skills to build and protect the reputation of their organization. Through a combination of practical exercises, lectures, and online learning materials, participants will gain valuable insights into the importance of reputation, stakeholder engagement, social media, and ethical behavior.