BSc (Hons) Business, Media and Communications

Program Overview

The BSc (Hons) in Business Administration with specialization in Media and Communications program at ESE prepares students for careers in media and communications. The program focuses on awareness, innovation, and creativity, and graduates possess strong analytical, cross-cultural communication, and strategic thinking skills. The program includes two internships, a final project, and the option to study abroad.

Program Outline

Degree Overview:

Distinctive Features of all ESE Undergraduate Courses:

• Two internship placements selected from companies worldwide
• A British degree programme offered across two continents with the possibility of transferring between campuses in London, Milan, Florence, Rome, Madrid, New York (study abroad centre) on a per term or per year basis
• Starting dates in September, January and April
• Academic credit for foreign language modules which will increase employability
• Additional workshops and guest lectures that provide the knowledge, skills, practice for maximum personal and academic development

Graduates from the BSc (Hons) in Business Administration with specialisation in Media & Communications possess:

• Strong analytical skills, capable of identifying and assessing strategic opportunities that may benefit an organisation in both domestic and international markets
• A solid understanding of the global business environment, trading systems, and geo and socio-political influences on investments, trade, and the economic landscape with specific focus on the communication strategies

Completion of the programme requires:

• Study of a foreign language
• Two internship placements
• Final Project related to the chosen specialisation
• Choice of Full or Part Time study modes with compulsory attendance

Outline:

Year 1

• Introduction to Management
• Economics for Business
• Quantitative Methods for Business
• Language (Business English, Italian, Spanish or French)
• Study & Computer Skills Workshop
• Introduction to Business
• Introduction to Accounting and Financial Analysis
• Introduction to Marketing
• Language (Business English, Italian, Spanish or French)
• Preparation for the Workplace Workshop
• Internship

Year 2

• Business Law
• Operations Management
• Managing People
• Language (Business English, Italian, Spanish or French)
• Research Methodology & Analysis Workshop Part I
• Cross-Cultural E-Business and E-Commerce
• Corporate Finance
• Market Research
• Language (Business English, Italian, Spanish or French)
• Research Methodology & Analysis Workshop Part II
• Internship

Year 3

• International Project Management
• Broadcasting & Digital Innovation
• Global Communication Challenges
• Final Project Preparation Workshop
• Strategy & Strategic Dilemmas
• New Media Management
• Public Relations Theory & Practice
• Creative Thinking Workshop

Careers:

Graduates from the BSc (Hons) in Business Administration with specialisation in Media & Communications can pursue careers in various sectors, including:

• Media and Communications
• Marketing and Advertising
• Public Relations and Corporate Communications
• Journalism and Broadcasting
• Digital Media and Social Media
• Education and Training
• Research and Development

Other:

London Campus BSc ( Hons) Business, Media and Communications Registration: £ 2.500,00 Tuition: £ 22.000,00/year Milan, Rome, Florence and Madrid Campuses BSc ( Hons) Business, Media and Communications Registration: £ 2.500,00 Tuition: € 22.000,00/year