Intercultural Business Communication and Tourism Management BA (Hons)

Program Overview

Edinburgh Napier University's Intercultural Business Communication and Tourism Management BA (Hons) prepares graduates with cross-cultural communication skills and knowledge of tourism management. This unique joint honors program emphasizes understanding cultural differences and their impact on business interactions within the tourism industry. Students benefit from a balanced curriculum, opportunities for study abroad or work placements, and access to Edinburgh's diverse multicultural environment.

Program Outline

Intercultural Business Communication and Tourism Management BA (Hons) - Edinburgh Napier University

Degree Overview:

This program is designed to equip students with the skills and knowledge necessary to communicate effectively across cultures, particularly within the tourism industry. It emphasizes the importance of understanding cultural differences and their impact on business communication, from team meetings to marketing campaigns.

Objectives:

• Develop a deep understanding of culture and its role in business communications and interactions.
• Gain proficiency in intercultural communication skills, including self-awareness, openness, curiosity, adaptability, and respect for others.
• Apply knowledge of culture and intercultural communication to various aspects of Tourism Management, such as visitor attraction management, tourism impacts, sustainable development, and international tourism policy and planning.

Outline:

The program is a joint honors degree, offering a balanced curriculum with equal time dedicated to both Intercultural Business Communication and Tourism Management.

Structure:

• Years 1 & 2: Focus on core concepts and approaches in both Intercultural Business Communication and Tourism Management, applying them to real-world case studies and scenarios.
• Year 3: Opportunity for study abroad or work placement in the UK, allowing students to apply and enhance their understanding of intercultural business communication and tourism management.
• Year 4: Specialization in areas of interest through research projects, including a dissertation.

Course Schedule:

Year 1:

• Introduction to Intercultural Business Communication
• Intercultural Organisational Management
• World History: International Contexts
• Introduction to International Hospitality, Tourism & Events
• Global Tourism Distribution
• Marketing 1

Year 2:

• Intercultural Communication for the Global Workplace
• Exploring Culture
• European History & Politics for the 21st Century
• Tourism Impacts and Sustainable Development
• Facilities Planning for Hospitality, Tourism and Events
• Visitor Attraction Management

Year 3:

• Migration, Mobilities and Intercultural Competence
• International Tourism Policy and Planning
• Global Service Management
• Work Placement OR Study Abroad OR Live Project + Option

Year 4:

• Communication in International Management
• Cultural Studies: Working Lives
• International Destination Marketing and Management
• Dissertation

Assessment:

• A variety of essays, reports, presentations, class tests, exams, and a dissertation written in the final year.

Teaching:

• Learning is supported through lectures, tutorials, and workshops.

Careers:

• Graduates are well-prepared for careers in the public, private, and international business sectors.
• Potential roles include:
• Destination development
• Visitor attraction management
• Cultural services management
• Hospitality management
• Marketing and sales
• International relations
• Intercultural training and education
• Human resource management

Other:

• The program is unique in the UK, offering the only joint honors IBC and Tourism Management program.
• Edinburgh, a diverse and multicultural city, provides an ideal environment for studying Intercultural Business Communication.
• Students have the option of participating in a supervised work placement in the Tourism sector.
• Study abroad opportunities are available through a network of partner institutions.

Disclaimer:

• The modules mentioned above are indicative only and may be subject to change.

• Tuition fees for 2024/25
• Students from Scotland: £1,820
• Students from England, Wales, Northern Ireland, and Republic of Ireland: £9,250
• Students from Overseas and EU: £16,680
• Please note that the tuition fees liable to be paid by EU nationals commencing their studies from 1 August 2021 will be the Overseas fee rate.