BSc (Hons) Business and Marketing

Program Overview

The BSc in Business and Marketing from Kent Business School equips students with core business knowledge and specialized marketing skills, including social media management, advertising, and brand development. Delivered by world-renowned academics, the program combines lectures, seminars, and practical sessions to foster a comprehensive understanding of modern marketing practices. Graduates are well-prepared for careers in various marketing and business roles, armed with the ability to lead, innovate, and manage sustainably.

Program Outline

Degree Overview:

A BSc in Business and Marketing will kickstart your career in marketing whilst keeping your options open to develop expertise in other areas of business too. This course will help you to develop an understanding of cutting edge theory and industry-relevant practical skills in handling social media, web material, advertising, and broader brand development. Alongside marketing topics you’ll also learn essential areas of general business like HRM or operations management to putting the role of a marketer in context. As a graduate made at Kent Business School, you’ll have the skills and confidence to lead and inspire others, be innovative, and manage sustainably. Study at a ‘Triple Crown’ business school accredited by AACSB, AMBA, and EQUIS.