Máster en Negocios Internacionales Online

Program Overview

The Master's Degree in International Business is an online program that equips students with the skills and knowledge to navigate the complexities of global markets. The program emphasizes practical learning through experiential learning, online classes, and digital tools. Graduates are prepared for leadership roles in international business and have a competitive edge in the job market.

Program Outline

Degree Overview:

The Master's Degree in International Business is a comprehensive online program focused on international trade, particularly on new internationalization processes. It equips students with the necessary resources to understand global market behavior and import/export strategies.

Objectives:

• Gain a global understanding of the business sector.
• Enhance competitiveness and professional profile through innovative training.
• Develop international projects and strategies with training in multicultural negotiation, value chains, and international taxation.
• Specialize in designing internationalization strategies to overcome current challenges and leverage emerging opportunities.
• Prepare for leadership roles within organizations.
• Learn in a unique and engaging way with Gamelearn and develop soft skills.
• Improve leadership and negotiation skills for a more competitive profile.
• Gain insights into the emergence of the Ibero-American market and the potential and uncertainty of the Asian market.
• Discover the latest industry trends and gain a global perspective.
• Develop new soft skills with Harvard ManageMentor.
• Earn a Harvard ManageMentor Digital Badge in "Negotiation and Strategy" by successfully completing any of the courses offered in the program.

Outline:

Structure:

• Definitions and concepts of internationalization
• Business strategy for internationalization
• Module 2: Global Environment and Trends: This module defines the basic elements and actors for understanding the functioning of the global economic system and analyzes the impact of globalization and international politics on trade and the global economy.
It presents the main international organizations and the most relevant financial organizations and institutions of the global economy, as well as the evolution of different economic and regional integration processes.
• Global economic system: the impact of economic globalization - the current balance through the major global organizations
• Global economic system: economic blocs and the framework of the Single Market - The importance of the structure of Free Trade Agreements - Economic institutions - Ibero-American financial institutions and international financial instruments to support Ibero-American companies
• Current trends in major markets: the single market and the European continent - The North American market and its environment
• Current trends in major markets: emergence of the Ibero-American market - Asian markets: between potential and uncertainty - Africa and the Middle East: developing markets
It shows a comprehensive and applied vision, through simple tools and the use of different sources of information, of the export path.
• Strategic tools for accessing new foreign markets: Process of going abroad: company, product, and service - The diagnosis of export potential - The diagnosis of product/service adaptation
• Strategic tools for accessing new foreign markets: Competitive intelligence: policy and procedures - Conducting market research: methodological instruments
• Generating the export strategy: The export plan: elements of application - The starting point and the decision to export
• Establishing the market plan: types of applicable marketing: From strategy to export operations - Segmentation and positioning: techniques
• Establishing the market plan: Transactional marketing and relationship marketing - Differences between product marketing and service company marketing - Marketing mix and sequential marketing of services
• Operational tools of the export plan - Part 1: Product and service policy - Product and service adaptation management - Tariff and non-tariff barriers - Impact of pricing policy on export operations
• Operational tools of the export plan - Part 1: Distribution policy, distribution channels.
Chain length - Transport and logistics elements - Documentation procedures and operations
• Operational tools of the export plan - Part 2: Classic communication and digital communication - Digital and social media positioning
• Financial and legal aspects of international trade: Financing operations - Payment methods and resolution of defaults - International contracting and arbitration
• Financial and legal aspects of international trade: Financing operations - Payment methods and resolution of defaults - International contracting and arbitration
It also develops content on global marketing versus international marketing and innovation.
• Advanced internationalization - Part 1: Advanced stages of internationalization - Business management for globalization - Global marketing versus international marketing
• Advanced internationalization - Part 1: Global brands and global companies - Companies as global value chains - Innovation and globalization
• Advanced internationalization - Part 2: International tenders and project management - Offshoring and international taxation - Multicultural negotiation
• Advanced internationalization - Part 2: Multicultural negotiation
It delves into the skills needed to lead people and teams in international environments.
• People in internationalization: Expatriates and international workers.
New ways of acting
• People in internationalization: Adaptation to new personal and professional environments
• Diversity management: Working in multicultural environments - Cultural distance: stereotypes and prejudices
• Diversity management: International negotiation in human resources - Working in international teams
• Module 7: Professional Practices: This module offers the option of completing professional practices or conducting research.
• Professional practices can be completed or recognized by accrediting work experience.
To do so, you must provide: Curriculum Vitae, Official Certificate of Work History, Company Certificate detailing the position held, time, and skills required for its performance, or a similar certificate.
• Research consists of pre-doctoral training with the completion of a scientific study in internationalization environments, whether in a business sector, group of companies, or company.
• Completion of professional practices in a company developing the skills and knowledge acquired in the master's degree.
• Completion of a case study of a scientific study in internationalization environments.
• Module 8: Master's Thesis: The Master's Thesis will be based on the completion of research focused on a real problem of the International Department or Area of a company or on a study problem in a sector, company, or group of companies.
• The Master's Thesis is based on:
• Theoretical part: analysis of the current state of the art.
• Justification of the Master's Thesis in an internationalization environment.
• Practical part: Statement of the research problem, development of hypotheses, description of variables, work procedure, data collection, data analysis, results and discussion, conclusions, bibliography, and appendices.

Teaching:

Teaching Methods:

• Experiential Learning: The program emphasizes practical learning through continuous practice and real-world case studies in simulated environments.
• Online Classes: All subjects have weekly video conference classes that can be accessed live from any computer or mobile device.
• Digital Tools: Students gain practical experience with virtual simulators and learn to use the most widely used programs and applications in their profession.
• Personal Tutor: Each student has a personal tutor who provides personalized guidance and advice throughout the course to help them achieve their goals.

Faculty:

• The teaching staff consists of active professionals and PhD holders with recognized experience in the field.
• The faculty is available to answer questions and help students make the most of their studies.

Unique Approaches:

• Harvard ManageMentor Digital Badges: Students can earn a Harvard ManageMentor Digital Badge in "Negotiation and Strategy" by successfully completing any of the courses offered in the program.
• Gamelearn: The program incorporates Gamelearn's interactive learning platform to enhance engagement and develop soft skills.

Careers:

Potential Career Paths:

• International Business Manager: Lead the internationalization strategy of a company.
• International Trade Specialist: Work abroad in foreign trade departments.
• Entrepreneur: Create your own business, either domestically or internationally.
• International Business Consultant: Advise companies on internationalization processes and increase their sales abroad.
• International Relations Manager: Improve relationships with foreign suppliers and customers and identify new opportunities.

Opportunities:

• The program prepares graduates for leadership roles in international business.
• Graduates will be equipped with the skills and knowledge to navigate the complexities of global markets.
• The program provides a competitive edge in the job market.

Outcomes:

• 76% of graduates feel fully prepared to face a new job search.
• 87% of graduates find employment within 3 months of graduation.
• Over 20% of graduates achieve improved working conditions and exceed the salary range of €45,000.

Other:

• Double Degree: Students can complement their master's degree with a university expert course.
They can obtain a double degree with a specialization that highlights their professional profile.
• Collaboration with Companies: The program has partnerships with companies that provide real-world experience and networking opportunities.
• Quality Education: The Universidad Europea is committed to providing students with a comprehensive, innovative, and high-quality education.
• Faculty Expertise: The faculty combines teaching with professional practice to bring the latest trends and methodologies from their sector to the classroom.
• QS Stars Rating: The Universidad Europea has received a 5/5 star rating in online teaching and employability, according to the main indicator that evaluates the quality and competitiveness of university centers worldwide.
• Flexibility and Work-Life Balance: The program offers flexibility and work-life balance through its virtual campus.
Students can combine their studies with their professional and personal lives.