Program Overview
This MSc Marketing (Sustainable Marketing) program trains students in marketing strategy with a specialization in sustainability. The program covers key marketing concepts and introduces sustainable marketing practices, including campaign design and impact assessment. Assessment is through exams, coursework, and a project, and the program includes guest lectures, applied projects, and scholarships.
Program Outline
Outline:
This MSc Marketing (Sustainable Marketing) program is designed to provide students with a comprehensive understanding of marketing and marketing strategy, with a specialization in sustainable marketing. The program explores the key concepts of modern marketing practices, including marketing on a strategic level, market insights, measuring marketing performance, and digital marketing. The Sustainable Marketing pathway introduces students to developing sustainable marketing strategies, designing campaigns focused on social and environmental issues, and assessing their impact.
Assessment:
Students are assessed through a variety of methods, including examinations, coursework, a written dissertation, or a project. Examinations typically account for 15-50% of the assessed work, while the remaining comes from coursework.
Teaching:
The program features a mix of core and optional modules, allowing students to tailor their degree towards their needs and career ambitions. Students complete up to 10 taught modules during the program, totaling 180 credits. Teaching methods include lectures, tutorials, workshops, and personal study. The program emphasizes the practical application of business ideas and concepts, with a focus on personal development for leaders.
Careers:
Graduates of the program are prepared for careers in marketing, with a specialization in sustainable marketing. Potential career paths include marketing manager, brand manager, digital marketing specialist, and sustainability consultant.
Other:
The program is taught by a team of experienced faculty with expertise in marketing and sustainability. Students have the opportunity to interact with guest lecturers and speakers from industry, and to participate in applied projects and consultancy work. The program also offers a range of scholarships to support high-potential students.
- UK/Home: £14,100
- International (incl. EU): £26,000
