Program Overview

Universidad Europea de Madrid

Master in Sports Marketing and Esports Management

Overview

The Master in Sports Marketing and Esports Management is a 100% online program designed to equip professionals with the knowledge and skills necessary to succeed in the sports industry. The program focuses on the application of marketing strategies in the sports sector, with a special emphasis on esports.

Why Study This Online Master's in Sports Marketing?

• Internationalisation in Sports Marketing: Learn to identify the internationalisation needs of sports companies and analyse how global strategies impact sports markets worldwide.
• Consumer Behavior in the Sports Industry: Understand the various factors influencing consumer behavior in sports, enabling you to design more effective marketing strategies.
• Marketing and Planning of Sports Events: Apply your knowledge to develop marketing plans and organise high-impact sports events.
• Esports Industry: A Growing Opportunity: Explore the esports industry, a rapidly expanding sector offering excellent career prospects.

Career Opportunities

• Marketing and communication in companies that use sports as a market strategy.
• Marketing and/or communication manager in federations, sports institutions, or associations.
• Sports event organization and agency roles.
• Marketing and communication departments in sports clubs.
• Athlete representation in communication roles.
• Technology companies and sports applications.

Study Plan

The program comprises 10 modules, each with 6 ECTS. At the end of the program, the student will receive the Private Master's Degree in Sports Marketing and Esports Management Online, granted by the Universidad Europea de Madrid.

Modules

• Module 1: Introduction to Sports Marketing
• Module 2: Market Research and Data Intelligence Applied to Sports
• Module 3: Digital Marketing and Digital Transformation for Sports
• Module 4: Marketing and Communication Strategies for Sports
• Module 5: Sponsorship Management
• Module 6: Sport Events Organization
• Module 7: Esports Management
• Module 8: The Future of Sports
• Module 9: Impacting Sports Technologies in Marketing
• Module 10: Marketing Plan

Admissions

• Recommended profile: Students coming from different areas such as business administration, sport management, marketing, communication, advertising, sport science, or related.
• Admissions requirements:
  • To be in possession of a University Degree.
  • To have accredited professional experience related to the program of interest.

Faculty

• Erik Medina: Program Director. MBA in Sports Management.
• Ricardo Alonso: Master Co-director. Head of Marketing Department at Real Madrid C.F.
• Sergio Cervantes: Head of Loyalty Programs at Real Madrid C.F. Professor of module 1: Intro to Sports Marketing.
• Ramiro Lahera: Managing Director at Ramla Sport. President of Madrid Triathlon Federation. Professor of module 1: Intro to Sports Marketing.
• Alex Zusammen: Foaunder at Impulsyn. Head of Marketing & Business at Los Sauces. Professor of module 1: Intro to Sports Marketing.

Institutional Accreditation

• SISCAL madri + d: In 2020, the Faculty of Physical Activity and Sports Sciences was certified after the successful implementation of SGIC (quality guarantee) under the SISCAL model, with institutional accreditation awarded for this same centre.

Quality Guarantee

• The University has an internal quality plan whose objective is to promote a culture of quality and continuous improvement.
• The University is committed to promoting the achievement of external recognitions and accreditations, both nationally and internationally.

AISports: Artificial Intelligence in Sports

• This program is designed to help students achieve the highest level of excellence in AI for the sports industry.
• AITalks: Participate in live online classes with experts in AI for the sports industry.
• AIContent: Access additional materials beyond the program. Study real-world AI case studies in the sports industry and gain comprehensive training in this cutting-edge field.
• AIProjects: Take on the challenge and develop the Final Master's Project (TFM) focused on AI within the area of expertise. Earn recognition with an AISports digital badge.