نظرة عامة على البرنامج

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Bachelor of Communication (Public Relations) Bachelor of Business Studies

Includes

The Bachelor of Communication (Public Relations) / Bachelor of Business Studies degree.

Awards

The course includes the following awards:

• Bachelor of Business Studies
• Bachelor of Communication (Public Relations)

Availability

The Bachelor of Communication (Public Relations) / Bachelor of Business Studies (1421OS) is available:

• On Campus - Bathurst
• Online - Bathurst Availability is subject to change, please verify prior to enrolment.

Normal Course Duration

The normal course duration for the Bachelor of Communication (Public Relations) / Bachelor of Business Studies is:

• Full-time: 4.0 years (8.0 sessions)
• Part-time: 8.0 years (16.0 sessions)

Admission Criteria

The admission criteria for the Bachelor of Communication (Public Relations) / Bachelor of Business Studies are as follows:

• Minimum CSU English Language Proficiency requirements
• Essential requirements for admission:
  • Minimum CSU English Language Proficiency requirements
• Applicants with higher education study:
  • Successful completion of two university level subjects (AQF level Associate Degree or higher) demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
• Completed bridging or enabling course:
  • Successful completion of a Tertiary Preparation Course from an Australian University or an accredited provider demonstrating a reasonable prospect of success through the Grade Point Average (GPA) gained in these studies.
• Applicants with vocational education and training (VET) study:
  • A completed AQF Certificate III or higher level qualification or 50% completion of an AQF Diploma level qualification.
• Applicants with work and life experience:
  • Work experience, within the same industry as the course profile, of no less than two years, and a formal interview or portfolio submission.
• Applicants with recent secondary education (within past two years):
  • ATAR-based admission: An ATAR of 65 (including adjustment factors)
• Other admission options:
  • Schools Recommendation Scheme (SRS)
  • Explore Day
  • Regional Radio Endorsement Program
  • Indigenous Access Program (IAP)
  • CSU Diploma of General Studies
  • Completion of a formal interview demonstrating a reasonable prospect of success through the quality, depth and relevance of the answers given in the interview
  • Submission of a portfolio of works (written, artwork and/or digital media) demonstrating a reasonable prospect of success through the quality, depth and relevance presented in the portfolio

Credit

The CSU Credit Policy applies, with no special arrangements.

Graduation Requirement

To graduate, students must satisfactorily complete 256 points.

Course Structure

To graduate with the Bachelor of Communication (Public Relations)/Bachelor of Business Studies, students will complete 256 credit points comprising:

• 18 core subjects (160 points, including two 16 point subjects)
• 12 restricted electives (96 points), as specified within the Bachelor of Business Studies

Core Subjects

• COM127 Introduction to Media Production
• COM116 Introduction to Public Relations
• COM232 Strategic Communication
• IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
• COM237 Social and Mobile Media
• COM223 Organisational Communication
• COM114 Presentation for Communicators
• COM239 Relationship Management
• COM112 Digital Media
• COM238 Professional Practice Contexts
• COM224 Communication Research Strategies
• COM236 Event Management
• MGT230 Ethics, Sustainability and Culture
• COM313 Crisis Communication
• CCI303 Communication and Creative Industries Project 1 (16 points)
• CCI304 Communication and Creative Industries Project 2 (16 points)
• BUS370 Workplace Learning 3
• ACC311 Strategic and Sustainable Accounting OR FIN350 Strategic Financial Management OR HRM330 Strategic Human Resource Management OR MGT330 Business Strategy OR MKT340 International Management

Restricted Business Electives

The restricted electives must meet the following requirements and can be chosen from the lists below:

• At least 4 x level 2 subjects
• At least 4 x level 3 subjects

Level 1 Business subjects

• ACC100 Accounting 1
• ACC110 Accounting 2
• BUS100 English for Academic Studies (Available to international students only)
• BUS110 Workplace learning 1
• ECO130 Business Economics
• IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
• ITC105 Communication & Information Management
• ITC106 Programming Principles
• ITC114 Introduction to Database Systems
• ITC161 Computer Systems
• ITC133 Customer Support Management
• LAW110 Business Law
• MGT100 Organisations and Management
• MKT110 Marketing & Society
• QBM117 Business Statistics
• QBM120 Business Data Analysis

Level 2 Business subjects

• ACC200 Accounting Systems
• ACC210 Management Accounting 1
• ACC222 External Reporting
• ACC240 Financial Management of Small Business
• ACC275 Professional Practice in Accounting
• BUS201 International Project
• BUS220 Workplace Learning 2
• ECO210 Labour Economics
• ECO215 Managerial Economics for Business Strategy
• ECO220 Macroeconomic Analysis
• FIN211 Financial Management
• FIN221 Investments
• FIN230 Financial Institutions and Markets
• HRM201 Workplace Relations in Australia
• HRM210 Human Resource Management
• ITC203 Object Oriented Systems Analysis & Design
• ITC204 Human Computer Interaction
• ITC205 Professional Programming Practice
• ITC206 Programming in Java 1
• ITC209 Mobile Application Development
• ITC211 Systems Analysis
• ITC212 Internet Technologies
• ITC218 ICT Project Management
• ITC232 Technical Service Management
• ITC233 Computer Networks
• ITC240 IT Infrastructure Management
• ITC254 Wireless Networks
• ITC262 Operating Systems
• LAW220 Business Organisations Law
• LAW240 Industrial Law
• LAW260 Administrative Law
• MGT210 Organisational Behaviour
• MGT220 eCommerce
• MGT230 Ethics, Sustainability & Culture
• MGT245 Managing Yourself & Others
• MGT250 Asia-Pacific Business
• MGT290 Project Management
• MKT211 Applied Social Media & Digital Marketing
• MKT220 Consumer Behaviour
• MKT230 Marketing Research
• MKT235 Brand Management
• MKT240 Market Analysis
• MKT260 International Marketing

Level 3 Business subjects

• ACC311 Strategic & Sustainable Accounting
• ACC322 Company Accounting
• ACC331 Auditing and Assurance Services
• ACC341 Accounting Theory
• BUS370 Workplace Learning 3
• ECO320 International Economics
• FIN331 Financial Planning
• FIN340 International Finance
• FIN350 Strategic Financial Management
• FIN360 Treasury Risk Management
• FIN370 Funds Management
• FIN380 Superannuation
• HRM310 Developing Human Resources
• HRM320 Issues in Human Resource Management
• HRM330 Strategic Human Resource Management
• INR310 Comparative Industrial Relations
• ITC303 Software Development Project 1
• ITC306 Project Preparation
• ITC308 IT Project
• ITC309 Software Development Project 2
• ITC313 Programming in Java 2
• ITC314 Virtualisation Technologies
• ITC322 Data Structures
• ITC331 Ethics and Professional Practice
• ITC333 Server Administration & Maintenance
• ITC354 Routing & Switching
• ITC355 Network Design
• ITC358 IT Security
• LAW301 Taxation Law (Principles)
• LAW302 Taxation Law (Issues)
• LAW316 Dispute Resolution
• LAW317 Mediation
• LAW330 Finance Law
• LAW370 Law of Employment
• MGT307 Applied Entrepreneurial Projects
• MGT310 Operations Management
• MGT320 Managing Change
• MGT330 Business Strategy
• MGT340 International Management
• MGT360 Risk Management
• MGT367 Leadership Issues
• MKT303 Social & Environmental Marketing
• MKT310 Marketing Communications
• MKT335 Marketing of Services
• MKT340 Strategic Marketing Management
• MKT350 Product Innovation Management

Enrolment Pattern

The enrolment pattern for the Bachelor of Communication (Public Relations) / Bachelor of Business Studies is as follows:

Full-time

• Year 1 - Session 1:
  • COM127 Introduction to Media Production
  • COM116 Introduction to Public Relations
  • COM114 Presentation for Communicators
  • Business elective, Level 1
• Year 1 - Session 2:
  • IKC101 Indigenous Australian Cultures, Histories and Contemporary Realities
  • COM237 Social and Mobile Media
  • COM112 Digital Media
  • Business elective, Level 1
• Year 2 - Session 1:
  • COM232 Strategic Communication
  • COM239 Relationship Management
  • Business elective, Level 1, 2 or 3
  • Business elective, Level 1, 2 or 3
• Year 2 - Session 2:
  • COM223 Organisational Communication
  • COM238 Professional Practice Contexts
  • Business elective, Level 1, 2 or 3
  • Business elective, Level 1, 2 or 3
• Year 3 - Session 1:
  • COM224 Communication Research Strategies
  • COM236 Event Management
  • Business elective, Level 1, 2 or 3
  • Business elective, Level 2
• Year 3 - Session 2:
  • MGT230 Ethics, Sustainability and Culture
  • COM313 Crisis Communication
  • Business elective, Level 2
  • Business elective, Level 2
• Year 4 - Session 1:
  • CCI303 Communication and Creative Industries Project 1 (16 points)
  • Business elective, Level 3
  • Business elective, Level 3
• Year 4 - Session 2:
  • CCI304 Communication and Creative Industries Project 2 (16 points)
  • BUS370 Workplace Learning 3
  • ACC311 or FIN350 or HRM330 or MGT330 or MKT340

Workplace Learning

The following subjects may contain a Workplace Learning component:

• BUS370 Workplace Learning 3

Professional Accreditation

The BCommunication (Public Relations) is accredited by the Public Relations Institute Australia (PRIA).