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ADV105 The Advertising Business

This subject is designed to introduce students to the history and development of advertising in Australia and the effects of globalisation. Students become familiar with the management structures and responsibilities within an agency. By working in teams, students gain an understanding of the theories and implementation of systems and functions of today's advertising and marketing communications companies as well as the procedures and methods responsible for management of a client's affairs.

Availability

The subject is available in Session 2, with 60 students on campus at the Bathurst Campus and online at the Bathurst Campus.

Subject Information

Grading System

The grading system for this subject is HD/FL.

Duration

The duration of this subject is one session.

School

The subject is offered by the School of Communication and Creative Industries.

Assumed Knowledge

It is assumed that students will have a knowledge of the role of advertising in marketing and the marketing communications campaign development process. This could be gained from ADV104 Introduction to Advertising.

Learning Outcomes

Upon successful completion of this subject, students should:

• be able to outline the systems, functions, methods and procedures of an advertising / communications company;
• be able to work and present as part of an agency team;
• be able to investigate the history of advertising agencies and the effects of globalisation; and
• be able to research, collate and analyse information on contemporary advertising agencies / communications organisations.

Syllabus

This subject will cover the following topics:

• The advertising agency of today
• The types of marketing communications agencies
• What clients are looking for
• Working with a client team
• Structures, processes and procedures
• The agency/client relationship
• Managing clients
• Developing presentation skills
• New business pitching