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Program Overview

The COM539 Issues, Crisis and Reputation program is a core communication discipline that provides a framework for building, maintaining, and protecting organizational reputation online and offline. This subject critically explores organizational reputation with a focus on issues and crisis, examining principles, theory, and case studies of contemporary practice.

Subject Information

Grading System

The grading system for this subject is HD/FL.

Duration

The duration of this subject is one session.

School

This subject is offered by the School of Communication and Creative Industries.

Learning Outcomes

Upon successful completion of this subject, students should be able to:

• Demonstrate advanced knowledge in the fields of issues, risk, crisis, and organizational reputation.
• Demonstrate cognitive skills to critically evaluate issues, crises, and reputation theory and practice.
• Demonstrate specialized skills in developing communication strategies to manage issues, respond to crises, as well as building, maintaining, and evaluating organizational reputation.

Syllabus

This subject will cover the following topics:

• The nature of issues, crises, and reputation.
• Contemporary issues, crises, and reputational theory.
• Approaches, frameworks, and principles for issues and crisis management, including legal and ethical considerations.
• Approaches to managing organizational reputation: offline and online.
• Concepts and protocols for responding to issues, crises, and reputational threats.

Availability

This subject is available in Session 2, with 60 students, and is offered online and at the Bathurst Campus. Continuing students should consult the Subject Availability List (SAL) for current offering details. Where differences exist between the Handbook and the SAL, the SAL should be taken as containing the correct subject offering details.