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Journalism and Strategic Media Program

The Master's program in Journalism and Strategic Media is a professionally focused program that offers a range of emphasis areas and concentrations.

Program Overview

The program features a Master of Arts in Journalism and Strategic Media, with three emphasis areas: Integrated Strategic Media, News and Storytelling, and Visual Media. Students can choose their focus to shape their learning experience.

Concentrations

The program offers specialized concentrations in:

• Mass Media Research
• Open-Source Investigative Reporting

Graduate Certificates

The program offers three graduate certificates:

• Entrepreneurial Journalism: Collaborate with faculty and the Crews Center for Entrepreneurism to explore startup strategies and pitch ideas to potential funders.
• Multimedia Storytelling: Master technical skills for creating engaging multimedia content alongside essential reporting and storytelling techniques.
• Social Media Analysis and Strategies: Learn how to effectively engage audiences and leverage social media insights to enhance communication strategies.

Program Details

The program is perfect for individuals looking to sharpen their skills in journalism, advertising, public relations, strategic communication, and visual media. Students will learn the latest theories and practices in today's media landscape while applying their knowledge through hands-on projects. The program offers flexible learning options with courses available both online and on campus.

Career Opportunities

The Department of Journalism and Strategic Media is a gateway to success for prospective students, current scholars, and professionals seeking to expand their network and skills. The program helps students develop multimedia skills, conduct audience research, craft impactful crisis messages, and refine their story pitches.