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Introduction to Bachelor of Commerce (Honours) in Marketing

The Bachelor of Commerce (Honours) in Marketing is a self-funded undergraduate program offered by the College of International Education, Hong Kong Baptist University. This program is designed for holders of Associate Degree (AD) or Higher Diploma (HD) in business-related disciplines who wish to continue on to a Bachelor's degree in marketing.

Programme Features

The program focuses on the latest marketing trends, technologies, and strategies, aiming to cultivate socially responsible marketers with a strong sense of social entrepreneurship and a solid foundation in digital marketing. The program equips students with academic knowledge and advanced practical skills in various marketing fields, including digital marketing, brand management, event marketing, marketing research, and social entrepreneurship.

Award

The program leads to the award of a Bachelor of Commerce (Honours) in Marketing degree from Hong Kong Baptist University.

Career Prospects

Graduates of this program are prepared for a wide variety of careers, including marketing, advertising, branding, event marketing, content marketing, public relations, marketing research, and data analytics. The program addresses the recent surge in demand for marketing practitioners in small businesses, digital marketing, and social enterprises.

Programme Structure

The program is a four-year undergraduate program that requires students to complete a total of 128 units. Students with Associate Degree or Higher Diploma qualifications are normally admitted directly into the third year of study to complete the 66-unit program in two years.

Major Core Courses

• BHRM3045 Business Communications
• BHRM4056 Strategic Management
• BMKT2005 Financial Management for Marketing Professionals
• BMKT2015 Legal Aspects of Marketing
• BMKT4005 BCom Marketing Project

Major Required Courses

• BMKT3005 Marketing Research Methods
• BMKT3035 Global Marketing
• BMKT3055 Socially Responsible Marketing
• BMKT3185 Strategic Digital Marketing
• BMKT3195 Social Venture Planning
• BMKT4025 Strategic Marketing
• BMKT4115 Brand Management

Major Elective Courses

• BHRM4085 Developing Managerial Skills
• BMKT3015 Consumer Behaviour
• BMKT3105 BCom Global Marketing Field Study
• BMKT3115 Integrated Marketing Communications
• BMKT3125 International Business: Market, Operations and Strategies
• BMKT3135 Marketing Internship
• BMKT3155 Services Marketing
• BMKT3215 Marketing Field Study for Social Entrepreneurship
• BMKT4015 Entrepreneurial Marketing
• BMKT4125 Business to Business Marketing
• BMKT4155 Event Marketing
• BMKT4185 Retailing
• BMKT4195 Sales Management
• BMKT4225 Community Development for Social Entrepreneurship
• BMKT4235 Marketing Analytics
• BMKT4255 Advanced Seminar in Contemporary Marketing Strategies
• CSCI3015 Arts and Cultural Management
• ICMT3125 Media Business Environment
• ICMT4125 Strategic Public Relations Management
• SRLP4055 Marketing in Sport and Recreation

General Education Capstone Course

• GCAP3835 Marketing Practicum for Social Entrepreneurship

University Core

The University Core is a requirement in the undergraduate curriculum, aiming to provide students with essential and transferable knowledge and skills. The University Core includes:

• University English
• University Chinese
• Healthy Lifestyle
• The Art of Persuasion

General Education

The General Education (GE) Programme provides the foundation of a well-rounded university education, promoting Whole Person Education (WPE) through exposure to a range of transferable skills, guiding principles, and attitudes.

Admission Requirements

To be eligible for admission, a candidate should hold a relevant Associate Degree (AD) or Higher Diploma (HD) from any recognized institution. Candidates who possess equivalent qualifications are assessed on a case-by-case basis.

Campus

The program is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which provides full university facilities.

Tuition Fee

The annual tuition fee is paid in two equal installments. For local students, the tuition fee is HKD93,060 per year, and for non-local students, it is HKD117,810 per year.

Financial Assistance

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS). Four courses offered by the program are eligible for reimbursement under the Continuing Education Fund (CEF).

Application Procedures

The University accepts both online and paper applications. A non-refundable and non-transferable application fee is charged for each applied program.

Career Guidance

The program provides career guidance through seminars and workshops, such as the "Dos and Don'ts for University Interview" seminar, to equip students with essential skills for their future careers.

Alumni Sharing

The program has a strong alumni network, with graduates sharing their experiences and successes in their careers. Alumni have gone on to work in various fields, including marketing, advertising, and social entrepreneurship.