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Introduction to the Bachelor of Commerce (Honours) in Marketing

The Bachelor of Commerce (Honours) in Marketing is a four-year undergraduate program offered by the College of International Education, Hong Kong Baptist University. This program is designed for holders of Associate Degree (AD) or Higher Diploma (HD) in business-related disciplines who wish to pursue a Bachelor's degree in marketing.

Program Overview

The program aims to equip students with the essential knowledge and skills in marketing, as well as to develop their critical thinking, problem-solving, and communication skills. The curriculum is designed to provide students with a comprehensive understanding of marketing principles, practices, and strategies, as well as to prepare them for careers in marketing and related fields.

Curriculum

The program consists of 128 units, including:

• 39 units of Major Core Courses
• 21 units of Major Required Courses
• 27 units of Major Elective Courses
• 13 units of University Core Courses
• 18 units of General Education Courses
• 10 units of Free Elective Courses

Students with Associate Degree or Higher Diploma qualifications will normally be admitted directly into the third year of study to complete the 66-unit program in two years.

Major Core Courses

The Major Core Courses include:

• Business Communications
• Strategic Management
• Financial Management for Marketing Professionals
• Legal Aspects of Marketing
• BCom Marketing Project

Major Required Courses

The Major Required Courses include:

• Marketing Research Methods
• Global Marketing
• Socially Responsible Marketing
• Strategic Digital Marketing
• Social Venture Planning
• Strategic Marketing
• Brand Management

Major Elective Courses

The Major Elective Courses include:

• Developing Managerial Skills
• Consumer Behaviour
• BCom Global Marketing Field Study
• Integrated Marketing Communications
• International Business: Market, Operations and Strategies
• Marketing Internship
• Services Marketing
• Marketing Field Study for Social Entrepreneurship
• Entrepreneurial Marketing
• Business to Business Marketing
• Event Marketing
• Retailing
• Sales Management
• Community Development for Social Entrepreneurship
• Marketing Analytics
• Advanced Seminar in Contemporary Marketing Strategies
• Arts and Cultural Management
• Media Business Environment
• Strategic Public Relations Management
• Marketing in Sport and Recreation

University Core Courses

The University Core Courses include:

• University English
• University Chinese
• Healthy Lifestyle
• The Art of Persuasion

General Education Courses

The General Education Courses include:

• Level 1 Foundational Courses
• Level 2 Interdisciplinary Thematic Courses

Program Prerequisites

Students should have taken 8 Core Courses as prerequisites in their Associate Degree or Higher Diploma studies, including:

• Business Ethics and Corporate Social Responsibility
• Cost and Management Accounting I
• Information Systems for Marketing Decisions
• Marketing Management
• Organizational Behaviour
• Principles of Accounting I
• Principles of Macroeconomics
• Principles of Microeconomics

Admission Requirements

To be eligible for admission, a candidate should hold:

• A relevant Associate Degree (AD) from any of the local/overseas recognised institutions; or
• A relevant Higher Diploma (HD) from any recognised institutions.

Tuition Fees

The annual tuition fee is:

• Local: HKD93,060 per year
• Non-local: HKD117,810 per year

Financial Assistance

Full-time local students may apply for the Financial Assistance Scheme for Post-secondary Students (FASP) and the Non-means-tested Loan Scheme for Post-secondary Students (NLSPS) administered by the Student Finance Office (SFO) under the Working Family and Student Financial Assistance Agency (WFSFAA), HKSAR Government.

Campus

The program is offered at the Hong Kong Baptist University's Shek Mun (Shatin) Campus, which is located next to the Shek Mun Station of MTR Tuen Ma Line.

Career Prospects

The program aims to equip students with the essential knowledge and skills in marketing, as well as to develop their critical thinking, problem-solving, and communication skills, preparing them for careers in marketing and related fields.

Alumni Sharing

The program has a strong alumni network, with graduates sharing their experiences and successes in the marketing industry.

Career Guidance

The program provides career guidance and support to students, including:

• "Dos and Don'ts for University Interview" seminar
• CIE Alumni Entrepreneurship Network - The Road to Set Up FreshLinker

U-Life

The program offers a range of U-Life activities, including:

• Exploring Social Innovation in Singapore
• Amplifying Social Impact: Collaborating with Social Venture Partners
• Local Field Trip: Exploring South Asian Culture Through Interactive Games
• Enhancing Social and Business Skills: The Wine Tasting Workshop
• Field Trip in Seoul
• High Table Dinner
• Socially Responsible Consumption Fair
• Empowering Tomorrow's Marketers with Innovative Strategies
• Life Journey Study Tour
• Field Trip in Singapore
• BMK Students Participated in EEG Internship

Research Areas

The program covers a range of research areas, including:

• Marketing strategy
• Consumer behaviour
• Brand management
• Digital marketing
• Social media marketing
• Marketing analytics
• Entrepreneurial marketing
• Social entrepreneurship

Program Structure

The program is structured to provide students with a comprehensive understanding of marketing principles, practices, and strategies, as well as to prepare them for careers in marketing and related fields. The program consists of four years of study, with students completing a range of core and elective courses, as well as a final year project.