Tauwhitinga Mori: Mori Communication Strategy and Practice
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Introduction to the University Program
The University of Canterbury offers a range of programs for students, including undergraduate and postgraduate degrees.
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Specific Program: Tauwhitinga Mori: Mori Communication Strategy and Practice
Overview
This program is designed to engage the Mori community through professional and strategic communication practices.
What Will My Study Involve?
The program involves specialized knowledge in Mori communication strategy and Kaupapa Mori (values and goals) in professional workplaces. Students will learn to create public-facing content representing Mori, from print to television to social media. Internship projects will place students within iwi businesses, communication agencies, and other local UC contacts.
Courses
The program includes the following courses:
200-level
- COMS232 Risk and Crisis Communication
- MAOR268 Kiriata: Mori film and Media
300-level
- COMS320 Strategic Campaign Development
- MAOR301 Ngti Apopo: Mori Futures
Career Opportunities
Bicultural practice and expertise are in high demand in many industries. Graduates will be particularly skilled at advising or creating content for iwi, government, creative, education, or business communication. Career pathways could include:
- Marketing analysis
- Media content creation
- Public outreach and relations
- Campaign management
Qualifications
The program is part of the Bachelor of Communication degree.
Related Subjects
Related subjects include:
- Political Communication
- Media and Communication
