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Bachelor of Arts in Tourism and Hospitality Management

Overview

This programme allows learners to become knowledgeable and skilful within the field of Tourism and Hospitality Management. The programme shall reflect the main components of Tourism management including finance, operations, accounting, marketing, human resources, customer relationship management, and hospitality management.

Target Group & Employability

Individuals aspiring a management position within the field of Tourism and Hospitality Management. Learners who have successfully acquired this qualification, shall be able to apply within the fields of tourism and hospitality management, holding junior/intermediate positions such as:

• Travel Agency Executive/Manager
• Tourism Officer in Destination Management Companies (DMCs)/Hotels
• Hotel Duty Manager
• Events Management
• Middle Manager in Tourism/Travel Companies
• Business Development Executive in Tourism related Companies
• Clerk/Administrators in Hotels/Travel Agencies/DMCs
• Cruise Liners
• Theme Parks
• Casino Management

Modules

Part 1

• Academic Writing and Research Skills (12 ECTS)
• Strategic Human Resource Management (12 ECTS)
• Customer Relationship Management (12 ECTS)
• Marketing for Managers (12 ECTS)
• Operations Management (12 ECTS)

Part 2

• Financial Management (12 ECTS)
• Research Methods (12 ECTS)
• Contemporary Issues in Tourism and Hospitality (12 ECTS)
• Events Management (12 ECTS)
• Digital Marketing Management in Tourism & Hospitality Industry (12 ECTS)

Part 3

• Technology in the Tourism and Hospitality Industry (12 ECTS)
• Hospitality Management (12 ECTS)
• Tourism Policy and Planning (12 ECTS)
• Business Research Projects (24 ECTS)

Entry Requirements

• (a) Matriculation certification (MQF level 4) full qualification (or an equivalent qualification)
• (b) Diploma in Tourism and / or Hospitality Management / Business Management at MQF Level 4 full qualification or an equivalent qualification
• Proficient in English and in possession of IELTS 6.5 or higher (or an equivalent English qualification - if unavailable, students may apply for our English for Academic Purposes Course)

Learning Outcomes

• Critically reflect on various departments and their functions within a tourism and hospitality organisation
• Critically analyse having effective organisational structures and culture at the place of work
• Assess and discuss the importance of having good leadership styles and techniques within tourism organisations
• Critically assess the importance of effective financial, human resources, marketing, strategy, and operations department within tourism organisations
• Identify the importance of effective teamwork to ensure organisational success
• Reflect on the importance of the different ethical considerations
• Critically analyse how basic economics functions and influence decision making within tourism and hospitality organisations
• Assess the use of traditional marketing and digital marketing within tourism and hospitality organisations
• Reflect on various trends and issues in contemporary tourism and hospitality
• Assess the role of events management within the field of tourism and hospitality
• Reflect on the potential use of technology within the field of tourism and hospitality
• Reflect on the processes and principles of hospitality management
• Identify the need for and importance of policies and planning within the field of tourism and hospitality

Learning Outcomes for Skills obtained at the end of the programme

• Practice effective decision making and problem solving when dealing with problems at the place of work
• Use various management tools which are applicable to various areas within management including SWOT, PESTLE, Porter’s Five Forces, and others
• Practice effective performance management tools
• Use critical thinking to be able to deal effectively with issues and challenges faced by tourism and hospitality organisations
• Communicate effectively with different stakeholders within a tourism organisation, both internal and external
• Practice the management cycle in an effective manner within a tourism and hospitality organisation
• Ensure compliance with the ethical considerations which are prominent within a tourism and hospitality organisation
• Apply various principles of strategy and strategic goals in tourism and hospitality organisations
• Use traditional marketing and digital marketing within tourism and hospitality organisations
• Assess the role of events management within the field of tourism and hospitality
• Use technology within the field of tourism and hospitality
• Practice effective hospitality management
• Practice compliance with policies within the field of tourism and hospitality

General Assessment Methods

This programme exposes learners to various assessment methods including summative and formative approaches including individual assignments, examinations, group power point presentations and individual PowerPoint presentations. Group and individual presentations are used to analyse the communication skills acquired by the learners as well as effective teamwork skills. Moreover, this programme also includes classroom-based assessments and reflective journal which allows the tutor to effectively analyse the strengths and weaknesses of the learners, as well as allows the same learner to further work on their strengths and weaknesses. This will ensure student autonomy as well as allows tutors to support students according to their requirements.

Awarding Body & Accreditation

This qualification is awarded by eie European Business School and is accredited by the Malta Further and Higher Education Authority (MFHEA).

MFHEA deems this Bachelor of Arts to be at MQF Level 6 (180 ECTS) of the Malta Qualifications Framework and the European Qualifications Framework for lifelong learning.

Exit Awards

After successful completion of a) 60 ECTS, or b) 120 ECTS, students can also opt to exit from the Bachelor programme and be awarded the:

a) Undergraduate Diploma in Business Administration (MQF Level 5 - 60 ECTS) or the

b) Undergraduate Higher Diploma in Tourism and Hospitality Management (MQF Level 5 - 120 ECTS).

An Exit Fee (please refer to our Payments and Refund Policy Page for exit fees information) is applicable for any candidate who wishes to exit earlier from this course and obtain the exit award. The exit award fee is not applicable if a candidate withdraws from this course and is not awarded with an exit award. A letter of completion, listing any modules successfully completed, together with an unofficial transcript (confirming that the course was not successfully completed) will be given to such candidate.