Master of Marketing

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The Master of Marketing at the University of Adelaide equips students with advanced marketing knowledge and skills for senior marketing roles. It emphasizes future-oriented concepts, strategic thinking, analytical tools, and research, preparing graduates to navigate the evolving marketing landscape and shape global brands. The program offers a combination of core courses, research projects, and electives tailored to individual interests and career goals.

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Degree Overview:

The Master of Marketing at the University of Adelaide is an advanced degree designed to propel students into senior marketing positions. It offers an intensive program that challenges both marketing and non-marketing undergraduates, providing them with:

• Exploration of future-oriented marketing concepts
• Skills to make informed finance and accounting decisions
• Development of advanced strategic thinking and leadership abilities
• Application of cutting-edge analytical tools and techniques
• Exploration of electives aligned with individual interests and career goals, ranging from Social Entrepreneurship to Direct Wine Marketing
• Deep insights into international pressures and global markets
The program also emphasizes the development of strong business and marketing research skills, culminating in a major project.

Objective:

The Master of Marketing aims to provide graduates with the knowledge and skills necessary to succeed in today's rapidly evolving marketing landscape. It prepares them for senior marketing roles across various industries, empowering them to shape the future of global brands, analyze consumer data, develop sales strategies, and connect with diverse stakeholders.

Outline:

The Master of Marketing program consists of 48 units, including:

• Core courses (27 units):
• Business Research Methods
• Digital Media and Marketing Communications
• Strategic Brand Management
• Analytics for Marketers
• Customer Experience in Services
• Marketing Management
• Digital Media Concepts and Application
• Entrepreneurial Concepts and Mindset
• Understanding Consumers
• Digital Media Concepts and Applications
• Research (6 units):
• Research Project in Marketing Part A
• Research Project in Marketing Part B
Students completing the PhD pathway undertake:
• Research (9 units):
• Research Project in Marketing Part A
• Research Project in Marketing Part B
• Advanced Theory in Marketing
• Electives (15 units for standard pathway, 12 units for PhD pathway):
• Students can choose from any postgraduate courses offered by the University that are available to them.

Assessment:

The assessment methods and criteria used in the Master of Marketing program vary depending on the specific course and module. They typically include:

• Essays
• Examinations
• Presentations
• Case studies
• Research projects
• Participation in class discussions and activities

Teaching:

The Master of Marketing program is taught by a team of experienced faculty members who are actively involved in research and industry. Teaching methods include:

• Lectures
• Tutorials
• Workshops
• Case studies
• Group projects
• Industry guest speakers

Careers:

Graduates of the Master of Marketing program have gone on to successful careers in a wide range of industries, including:

• Market Researcher
• Marketing Planner
• Brand Marketer
• Communications Officer
• Product and Advertising Manager
• Public Relations Officer
• Retail Manager
• Sales Manager
• Marketer / Marketing Manager
• Brand Manager