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Program Overview

The Marketing program at Cape Breton University provides a comprehensive approach to marketing, using modern facilities and approachable faculty with real-world experience. Students learn the skills needed to connect with consumers and solve marketing problems that businesses face every day.

Admission Requirements

General Requirements for High School Graduates

• English 12 (academic or advanced)
• Math 12 (academic or advanced)
• 3 additional grade 12 academic or advanced level courses
• See CBU’s English Language Requirements

General Transfer Student Requirements

• In good academic standing at current/previous institution
• Meet general admissions requirements for the program
• View articulation agreements page for partner institutions

Program Types

• Major
• Minor
• Fields of Study: Business
• Bachelor of Business Administration (BBA)

Tuition and Fees

Information on tuition and fees is available through the university.

Scholarships and Bursaries

Information on scholarships and bursaries is available through the university.

Experiential Learning Programs

Information on experiential learning programs is available through the university.

Sample Courses and Resources

Marketing courses are available through the CBU course catalogue.

Why Study at CBU?

Cape Breton University offers a unique learning experience, with modern facilities and approachable faculty. The marketing program is taught by professors with connections to the local business community, bringing real-life marketing situations into the classroom.

Skills Gained

• Critical marketing skills
• Strategic development skills
• Data collection and analysis
• Analysis of consumer behaviour

Possible Career Paths

• Sales and Personal Selling
• Advertising
• Market Research
• Public Relations
• Supply Chain Management

Faculty

The marketing program is taught by experienced faculty, including:

• Elaine MacNeil, Assistant Professor
• Keith Brown, Professor, MBA CED
• Leslie Wardley, Associate Professor of Marketing & SSHRC Exchange University Research Chair in Social Determinants of Health
• Peter Kerr, Assistant Professor, Marketing