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Students
مصاريف
AED 169,200
تاريخ البدء
وسيلة الدراسة
مدة
36 months
حقائق البرنامج
تفاصيل البرنامج
درجة
درجة البكالوريوس
تخصص رئيسي
Web Design | Web Development
التخصص
علوم الكمبيوتر وتكنولوجيا المعلومات
توقيت
لغة الدورة
إنجليزي
مصاريف
متوسط ​​الرسوم الدراسية الدولية
AED 169,200
دفعات
تاريخ بدء البرنامجآخر موعد للتسجيل
2024-01-01-
2024-05-01-
2024-09-01-
عن البرنامج

نظرة عامة على البرنامج


Murdoch University Dubai's Bachelor of Communication in Web Communication program combines web design, digital marketing, and public relations to equip students for the dynamic digital media industry. The program emphasizes industry expertise, real-world projects, and student-industry collaborations, preparing graduates for careers in strategic communication, web design, and digital marketing. Graduates are well-positioned to pursue specialized areas within digital communication, such as social media management and digital PR.

مخطط البرنامج


Degree Overview:

The Bachelor of Communication in Web Communication program at Murdoch University Dubai is designed to equip students with the skills and knowledge necessary to thrive in the rapidly evolving digital media landscape. The program focuses on the intersection of web design, digital marketing, and public relations, preparing students to create and execute effective web communication campaigns across various digital platforms. The program aims to help students:

  • Understand the changing ways individuals generate, consume, and exchange knowledge through social media.
  • Develop the information and skills required to achieve their professional or academic goals.

Outline:


Duration and Course Structure:

  • 6 trimesters, to be completed in 3 years (or 2 years fast-track)
  • 24 units, 72 credit points

Intake Dates:

  • January, May, September

Mode of Delivery:

  • On campus

Fees:

  • AED 169,200 for the entire course (24 units)
  • AED 56,400 per year (8 units)
  • Tuition fees are inclusive of VAT

Course Content:

  • Web Design: Students will learn the principles of web design, including user experience (UX) design, web development, and graphic design.
  • Digital Marketing: The program covers various digital marketing strategies, such as search engine optimization (SEO), social media marketing, content marketing, and email marketing.
  • Digital Media Skills: The program includes modules on using digital media tools and platforms, such as social media, websites, mobile technology, online games, video, and online news media.
  • Strategic Communication: Students will learn how to develop and implement strategic communication campaigns for organizations.
  • Web Analytics: The program covers web analytics tools and techniques for measuring the effectiveness of web communication campaigns.

Course Structure Breakdown:

  • Spine Units (9 cp):
  • MSP100 | 3cp | Career Learning: Managing Your Career
  • MSP200 | 3cp | Building Employability Skills
  • COM203 | 3cp | Consulting and Freelancing
  • Course Core (15 cp):
  • COM200 | 3cp | Communication Research
  • COM306 | 3cp | Specialist Communication
  • COM100 | 3cp | Thinking Communication
  • COM101 | 3cp | Social Media
  • COM105 | 3cp | Critical Web Literacy
  • Web Communication Major (24 cp):
  • COM109 | 3cp | Introduction to Digital Media Skills
  • GRD118 | 3cp | Introduction to Graphic Design
  • COM278 | 3cp | Digital Communication Strategy
  • GRD263 | 3cp | UX and Web Design
  • COM202 | 3cp | Content Creation
  • BUS359 | 3cp | Digital and Social Media Marketing
  • COM302 | 3cp | Web Analytics
  • WEB301 | 3cp | Web Communication Project
  • Options (24 cp):
  • Double Major:
  • Students can choose to complete two majors under one degree, usually in the same timeframe as a single degree. The second major must have a value of 24 credit points.
  • Electives: Students can choose elective units to the value of 24 credit points, ensuring they have satisfied pre-requisite requirements.

Recommended Double Majors:

  • Strategic Communication
  • Marketing

Teaching:

  • Industry Professionals and Researchers: Students will learn from experienced industry professionals and digital media researchers.
  • Real-World Client Projects: The program includes opportunities for students to work on real-world client projects, gaining practical experience.

Careers:

  • Strategic Communication: Graduates can pursue careers in strategic communication roles, developing and implementing communication strategies for organizations.
  • Web Design: The program prepares students for careers in web design, creating and maintaining websites for businesses and organizations.
  • Digital Marketing: Graduates can work in digital marketing, managing online marketing campaigns across various platforms.
  • Specialized Areas: The program also prepares students for specialized areas within digital communication, such as:
  • Social Media Management
  • Search Engine Marketing
  • Digital PR and Marketing Consulting
  • Students have access to industry events, training, and internship opportunities through these memberships.
  • Awards: The program has a history of students achieving awards in competitions and creative hackathons.

Tuition fees are AED 169,200 for the entire course (24 units). AED 56,400 per year (8 units). Tuition fees are inclusive of VAT.

عرض المزيد
عن الجامعة
الماجستير
درجة البكالوريوس
الدبلومة

Murdoch University Dubai


Overview:

Murdoch University Dubai is an Australian university located in Dubai, United Arab Emirates. It is a branch campus of Murdoch University in Perth, Australia, and offers a range of undergraduate and postgraduate programs. The university prides itself on being inclusive, empowering, and purpose-driven, with a focus on preparing students for global careers.


Services Offered:

Murdoch University Dubai offers a variety of services to its students, including:

    Pathway courses:

    These courses are designed to help students prepare for university-level study.

    Undergraduate programs:

    The university offers a range of bachelor's degrees, including double majors.

    Postgraduate programs:

    Murdoch University Dubai offers a variety of master's degrees, including an MBA.

    Scholarships:

    The university offers a range of scholarships to help students finance their education.

    Student services:

    The university provides a range of student services, including career counseling, academic support, and student life activities.

Student Life and Campus Experience:

Murdoch University Dubai provides a vibrant and diverse campus experience for its students. The university boasts a diverse student body with over 80 nationalities represented. Students can participate in a variety of clubs and events, and the university offers a range of resources to support student life.


Key Reasons to Study There:

    Australian quality education:

    Murdoch University Dubai offers a high-quality Australian education in a global setting.

    5-star rated university:

    The university has received a 5-star rating in various categories, including employability, internationalization, facilities, program strength, happiness & wellbeing, and inclusiveness.

    Global alumni network:

    Murdoch University has a strong global alumni network, providing students with valuable connections and career opportunities.

    Diverse campus community:

    The university fosters a diverse and inclusive campus community, providing students with a rich cultural experience.

Academic Programs:

Murdoch University Dubai offers a range of academic programs, including:

    Undergraduate programs:

    Psychology, Accounting, Finance, Management, Marketing, Strategic Communication, Web Communication, Artificial Intelligence and Autonomous Systems, Computer Science, Cyber Security and Forensics, Business Information Systems, Criminology, and Double Majors.

    Postgraduate programs:

    Graduate Certificate in Business Administration, Graduate Certificate in Education (Instructional Leadership), Graduate Certificate in Education (International Education), Master of Business Administration (MBA), and Master of Education (MEd).

Other:

مجموع البرامج
17
متطلبات القبول

Entry Requirements:

  • Australian Students: Successful completion of Year 12 with ATAR of 70.
  • Bangladesh Students: Successful completion of Higher School Certificate (Year 12) with a GPA of 4.0.
  • Bhutan Students: Successful completion of Bhutan Higher Secondary Education Certificate (BHSEC) with a grade average of 60% in the best 4 subjects (excluding local language).
  • Botswana Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A levels (A*=6; A=5; B=4; C=3; D=2; E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • Canada Students: Successful completion of High School Graduation Diploma with an average of 65 OR Ontario Secondary School Diploma with a minimum of 30 points and an average of 65% in 6 Level 12 subjects, including English.
  • China Students: Successful completion of Gao Kao with a minimum score equating to 63% of the maximum overall mark (e.g.
  • 5 / 750 or 378 / 600).
  • Denmark Students: Successful completion of either Studentereksamensbevis or Hojere Forberedelseseksamen with final grade of 6.
  • Fiji Students: Successful completion of Year 13 Certificate Examination, with an average grade of 60% in the best 4 subjects.
  • France Students: Successful completion of French Baccalaureate with a grade average of 10.
  • Germany Students: Successful completion of the Abitur with a GPA 3.5.
  • Ghana Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • Greece Students: Successful completion of the Upper Secondary School Leaving Certificate (Apolytirio Lykeio – previously Apolytirion of Eniaio Lykeio) with a grade average of 14.
  • Hong Kong - SAR Students: Successful completion of Hong Kong Diploma of Secondary Education (HKDSE) with a combined score of 15 points from the best 6 subjects (4 core and 2 electives from Category A or C).
  • India Students:
  • Successful completion of Higher Secondary Certificate - State Boards except Punjab State Board - with a minimum average of 65% in the best 4 academic subjects.
  • Successful completion of Class XII with a minimum average of 60% in the best 4 academic subjects.
  • Indonesia Students: Successful completion of Sekolah Menengah Atas (SMA) 3, with a minimum average of 75% and with Surat Keterangan Hasil Ujian Nasional(SKHUN) as proof of graduation.
  • Japan Students: Successful completion of the Kotogakko Sotsugyo Shosho (Upper Secondary School Certificate of Graduation) with a GPA of 3.5 out of 5.
  • Kenya Students: Successful completion of KSCE with a grade average of B or GCE A Levels with an aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • South Korea Students: Successful completion of the Senior High School Certificate (Immumgye Kodung Hakkyo Chorupiang) with a grade average of A.
  • Kuwait Students: Successful completion of Middle Eastern Secondary School Leaving Certificate (Shahadat-al-thanawiaal-a’ama) with a minimum grade average of 80%.
  • Latvia Students: Successful completion of the Latvian Attestation of General Secondary Education with a grade average of 7.0.
  • Macau - SAR Students: Successful completion of Hong Kong Diploma of Secondary Education (HKDSE) with a combined score of 15 points from best 6 subjects (4 core and 2 Electives from Category A or C), where (5**=6, 5*=5.5, 5=5,4=4, 3=3, 2=0, 1=0 or Category C subjects - A*=6, A=5, B=4, C=3,D=2, E=1)
  • Malawi Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • Malaysia Students: Successful completion of the Sijil Tinggi Persekolahan Malaysia (STPM) with a minimum of 6 points taken from the best 2 or 3 subjects OR Unified Chinese Examination (UEC) with a total of 20 or lower from the best 5 academic subjects.
  • Mauritius Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • Moldova Students: Successful completion of Moldova Diploma de Bacalaureat, with a grade average of 7.
  • Nepal Students: School Leaving Certificate Examination (Grade XII) awarded by the National Examinations Board: Minimum GPA of 2.8.
  • New Zealand Students: Successful completion of the National Certificate of Educational Achievement (NCEA) Level 3.
  • Philippines Students: Senior High School Diploma K-12 Academic Track only with an overall average of 85%.
  • Poland Students: Successful completion of the Certificate of Matriculation of the General Lyceum (Swiadectwo Dojrzalosci Liceum Oglnoksztalcacego) with a grade average of 4.0.
  • Singapore Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • South Africa Students: Successful completion of the National Senior Certificate with a minimum grade average of 5 in best 6 subjects (excluding ‘life orientation’).
  • Spain Students: Successful completion of the Tlitulo de Bachiller with an average grade of 7.
  • Sri Lanka Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • Sweden Students: Successful completion of the Upper Secondary School Leaving Certificate (Slutbetyg Från Gymnasieskola) with a grade average of 15.
  • Switzerland Students: Successful completion of Swiss Cantonal Maturity Certificate (prior to 2008) with a grade average of 4.0 OR the Federal Maturity Certificate with a grade average of 4 (on a 6-point scale) or 3.4 (on a 5-point scale).
  • Taiwan Students: Successful completion of the Senior High School Diploma / Senior Vocational School Diploma with a minimum of 80%.
  • Tanzania Students: Advanced Certificate of Secondary Education Examination (ACSEE) either Division 1 or 2 accepted.
  • Thailand Students: Successful completion of Secondary 6 (Matayom 6) with a GPA of 3.
  • Ukraine Students: Successful completion of the Ukraine Certificate of Complete General Secondary Education with a GPA of 6.5.
  • United Kingdom Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • USA Students:
  • (1100/1600) - Successful completion of the High School Diploma with a GPA of 2.5 and a minimum of 500 in each band in the SAT.
  • OR successful completion of a minimum of 2 AP subjects with a minimum of 7 points and final Grade 12 High School Diploma. OR successful completion of the American College Test (ACT) with a minimum score of 24 and a completed High School Diploma. Use the College Board institution code 9115 to send official AP and SAT scores to Murdoch University Dubai.
  • Uzbekistan Students: Successful completion of Diploma of Post-Secondary Vocational Education (O’rta Maxsus Ta’lim To’grisidagi Diplom).
  • Vietnam Students: Successful completion of High School Graduation Diploma (Giay Chung nhan tot ngiep Thpt) with a minimum average of 7 from the national exam, with the Giay Chung Nhan Tot Ngiep Thpt as proof of graduation.
  • Zambia Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)
  • Zimbabwe Students: Aggregate of 6 points from:
  • A maximum of the best three A-level subjects; OR
  • A combination of A-level and AS-level subjects
  • At least two A-level subjects are included in the calculation
  • AS-level subject attempted at A-level is not eligible to be included
  • A-level grades (A*=6, A=5, B=4, C=3, D=2, E=1)
  • AS levels are equivalent to half points (e.g.
  • A=2.5, B=2, C=1.5, D=1, E=0.5)

Language Proficiency Requirements:

  • International Students: International students must be able to demonstrate English language proficiency before being admitted to this course.
  • See requirements.
موقع
السفراء
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