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Bachelor of Arts (Honours) in Industrial Design

Course Details

• Full Time
• Duration: 3 years
• Intake Date: 17 July 2025, 29 September 2025, 25 November 2025
• Awarding Body: APU, Malaysia

Why choose APU?

• Malaysia’s Premier Digital Tech University
• 5-Star Excellence Rating (SETARA)
• 100% Employability Rate
• Ranked No.16 for International Students in the World
• More than 80,000 Graduates & Alumni

Dual Degree

• APU-DMU Dual Degree Programme
• Students who are under Bachelor’s Degree Programme will have the option to opt-in for the APU-DMU Dual Degree Scheme.
• Under this Scheme, students will receive 2 Degree Certificates & Transcripts upon graduation: 1 from Asia Pacific University (APU), Malaysia and 1 from De Montfort University (DMU), UK.

Admission Requirements

• General Requirements
  • Direct Entry to Level 1 of the Degree
    • STPM: A Pass in STPM with a minimum Grade C (GP 2.00) in any 2 subjects and a Credit in Bahasa Melayu and a Pass in English at SPM level.
    • A-Level: 2 Passes (Grade A-D) in A-Level with a Pass in English at SPM/O-Level/IGCSE or its equivalent.
    • UEC: 5 Grade B’s in UEC.
    • Matriculation/ Foundation: A Pass in Matriculation or Foundation studies with minimum CGPA of 2.00.
  • Entry to Level 2 of the Degree
    • Related Diploma: A Diploma in Design & Media or equivalent with a minimum CGPA of 2.00
    • A pass in DKM / DLKM / DVM with a minimum CGPA of 2.50 subjected to HEP Senate/ Academic Board’s approval. Those with CGPA of 2.00 need at least two years working experience.

English Requirements

• International Students
  • IELTS: 5.0
  • TOEFL IBT: 40
  • Pearson (PTE): 47
  • MUET: Band 3.5

Application Process

• As part of the entry requirements into the APU Design Degrees, it is mandatory for the applicant to submit either one of the following for evaluation together with complete educational documents:
  • Portfolio Submission
  • Interview

Areas of Interest

• FURNITURE DESIGN
• PRODUCT DESIGN
• TRANSPORT DESIGN
• SUSTAINABLE DESIGN

Programme Description

• Industrial Design is the professional practice of designing products used by millions of people around the world every day.
• Industrial designers focus on the product’s appearance and value on top of how it functions, how it’s manufactured and user experience.
• In professional practice, industrial designers are often part of multidisciplinary teams where everyone works together towards a common goal.

Programme Outline

• This programme is specifically designed to provide students with:
  • A holistic experience in the field of industrial design.
  • Industrial designers focus on the product’s appearance and value on top of how it functions, how it’s manufactured and user experience.

Degree Level 1

• First-year students will be focusing on the fundamentals of industrial design which includes drawing, creative thinking, project management, design process and model making.
• Student will be exposed to various skills from manual & digital sketching, brain storming methods to model making realising their concept design into reality.
• Students will be working in team managing projects, handling restricted timeline, develop communication skills as well as entrepreneurial skills.

Core Modules

• Creative Project
• Presentation Techniques
• Introduction to Graphic Design
• Computer Aided Design (CAD)
• Digital Illustration
• Design History and Context
• Material and Form
• Fundamentals of Entrepreneurship

Elective Modules

• Project Management
• 3D design

Degree Level 2

• Second-year students will be exposed to advanced 3D modelling skills, focusing on advance form and conceptual design.
• The students will be required to transfer and decipher the consumer needs, market needs and problems into designs that will lead to solving a problem for those needs.
• Holistic design consideration such as ergonomic design, manufacturing process, understanding different materials and market needs will be the pinnacle focus in the second year.

Core Modules

• Ergonomics
• Digital Design Project
• Sustainable Design
• Creativity and Innovation
• Manufacturing Process
• Innovation Process

Elective Modules

• Product Design
• Transport Design
• Furniture Design
• Automotive Design Innovation
• Universal Design
• Lighting Concept Design
• Packaging Design
• Advance 3D visualisation

Internship (16 Weeks)

• Students will undertake a short Internship/ Industrial Training for a minimum period of 16 weeks to prepare them for a smooth transition from the classroom to the working environment.

Degree Level 3

• In the final year, students will make use of their knowledge from previous studies and industrial experience to produce a high quality final year project.
• Students are allowed to choose the topic or area of study based on the specialism topics of their choice.
• Students will then need to manage project, design process, timeline and budget.
• Conversely, students will be able to explore industry projects and competition brief.
• Lastly, students will get to display and present their work in the final year exhibition, professional industry guests are invited to view and assess the students work.

Core Modules

• Professional Project 1
• Professional Project 2
• Industry Project
• Research Project Report
• Design Analysis
• Venture Building
• Production Visualisation
• Exhibition Design
• Intellectual Property Basics

MQA Compulsory Subjects

• Appreciation of Ethics and Civilisation (M’sian Students)
• Malay Communication Language (Int’l Students)
• Philosophy and Current Issues
• Workplace Professional Skills
• Integrity and Anti-corruption
• Co-Curriculum

Student Achievement

• Breakthrough Student Achievement: Brookie – The Breathable Brick
• One of APU’s standout projects, Brookie: The Breathable Brick, highlights our students' design ingenuity.
• Featured on WDO’s Instagram and website, this project earned the title of Malaysia’s National Winner at the James Dyson Awards 2024!

Student Portfolios

• [Insert student portfolios]

Collaborative Industrial Partners

• APU’s Design & Media programmes are crafted to provide you with relevant exposure to the industry.
• Through the collaboration with our industrial partners, we enhance your learning experience by embedding industry-relevant curriculum, conducting frequent industry visits, arranging career exposure activities and guiding you on building your personal portfolio.

Career Path

• Industrial Designer
• Product Designer
• Furniture Designer
• Transport Designer
• Toy Designer
• Jewelry Designer
• Sustainable Designer
• System Designer
• UX Designer
• Packaging Designer
• Shoe Designer
• Props Designer
• 3D Designer
• Surface Designer
• Model Maker
• Graphic Designer
• Interior Designer
• Color Specialist
• Project Manager
• Event Designer/ Coordinator

Fees & Certification

• Malaysian: RM32,900 (Year 1), RM34,000 (Year 2), RM35,300 (Year 3), RM102,200 (Total)
• International: RM33,600 (Year 1), RM34,800 (Year 2), RM36,200 (Year 3), RM104,600 (Total)
• MQA Cert: Programme code: (R/0212/6/0005)(07/29)(MQA/FA11898)