نظرة عامة على البرنامج

---

Marketing (TU922)

Overview

The Bachelor of Science (Honours) in Marketing is a four-year program that equips students with the knowledge, skills, and competencies required to function as high-calibre marketing professionals, both nationally and internationally.

Program Details

TU Code

TU922

CAO Point Range 2024

388−522

NFQ Level

Level 8

Award Type

Major

Award

Bachelor of Science (Honours)

ECTS Credits

240

Duration

4 years

Number of Places

85

Location

Aungier Street

What is Marketing?

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

Study Abroad Opportunities

You can take our Study Abroad programme in any one of 56 universities across the globe in a European, US, Canadian or Asian partner university.

Work Placement

You can avail of a four-month placement in Year 3. This will give you real-world experience in a business setting. Placement partners include leading companies in all the key business sectors.

Alternatively, you can avail of a four-month placement in a European, US, Canadian or Asian partner university.

Minimum Entry Requirements

Leaving Certificate Requirements

• Minimum Number of Subjects: 6
• Minimum Grade in Maths: O4/H7
• Minimum Grade in English OR Irish: O4/H7
• Minimum Number of Higher Level Subjects: 3 H5's

QQI/FET Requirements

• QQI/FET Award Required: Level 5 or 6 in a relevant discipline
• Additional Requirements:
  • 5 Distinctions
  • A Distinction in 1 of the following:
    • B20029 / 5N2066 Statistics
    • C20139 / 5N1833 Mathematics
  • Leaving Certificate Mathematics O4/H7
  • 1 of the following:
    • B20001 / 5N1348 Accounting Manual & Computerised
    • B20151 / 5N1350 Applied Economics

Mature Applicants

Applications from mature students (23+) are welcome.

English Language Requirements

If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Sample Timetable

Click on the link below to view an indicative timetable for this course. Timetables are subject to change and up to date timetables will be provided to students on commencement.

Career Opportunities

There are attractive career opportunities in the expanding marketing profession. In addition to roles in General Marketing Management, there’s a range of opportunities in areas such as:

• Brand Management
• International Marketing
• Advertising
• Market Research
• Digital Marketing
• Marketing Promotion
• Sales Management
• Services Marketing

Graduates from this course have gained employment in companies such as:

• Google
• VW Ireland
• LinkedIn
• Indeed
• Salesforce
• Core Advertising
• 3 Ireland, Diageo
• Mindshare
• Teeling Whiskey
• Accenture

Module Listing

Year One

• Semester 1:
  • Accounting and Reporting for Business Entities [Mandatory]
  • Communications [Mandatory]
  • Consumer Psychology [Mandatory]
  • ECON 9105 (95279) Introductory Micro Economics (TU922/1) [Mandatory]
  • Irish Business Environment [Mandatory]
  • Marketing 1 [Mandatory]
  • Marketing Information Systems [Mandatory]
  • Quantitative Methods 1 & 2 [Mandatory]
  • INFT 1005 Information Technology 1 [Elective]
• Semester 2:
  • Accounting and Reporting for Business Entities [Mandatory]
  • Communications [Mandatory]
  • ECON 9105 (95279) Introductory Micro Economics (TU922/1) [Mandatory]
  • Consumer Psychology [Mandatory]
  • Marketing Information Systems [Mandatory]
  • Irish Business Environment [Mandatory]
  • Marketing 1 [Mandatory]
  • Quantitative Methods 1 & 2 [Mandatory]
  • INFT 1005 Information Technology 1 [Elective]

Year Two

• Semester 1:
  • Principles of Management (1) [Mandatory]
  • Information Systems 2 [Mandatory]
  • Statistics [Mandatory]
  • Digital Marketing Management [Mandatory]
  • Marketing Research [Mandatory]
  • New Venture Creation [Elective]
  • Business to Business Marketing [Elective]
  • Sales [Elective]
  • Service Marketing 1 [Elective]
  • Digital Mkt Metric & Analytics [Elective]
• Semester 2:
  • Management Accounting [Mandatory]
  • Communications 2 [Mandatory]
  • Introductory Macroeconomics [Mandatory]
  • Cultural Studies [Mandatory]
  • International Marketing [Mandatory]
  • Introduction to Supply Chain Management [Elective]
  • Management of Sales [Elective]
  • Small Business Management [Elective]
  • Search Engine Marketing [Elective]
  • Services Marketing 2 [Elective]

Year Three

• Semester 1:
  • International Political Economy [Mandatory]
  • Strategy Economics [Mandatory]
  • Organisation Behaviour & the Individual [Mandatory]
  • IMC Campaign [Mandatory]
  • Perspectives on International Marketing [Mandatory]
  • Business Sustainability [Elective]
  • International Semester Abroad [Elective]
  • New Venture Creation [Elective]
  • Business to Business Marketing [Elective]
  • Sales [Elective]
  • Service Marketing 1 [Elective]
  • Digital Mkt Metric & Analytics [Elective]
• Semester 2:
  • Financial Analysis [Mandatory]
  • Marketing Analysis 1 [Mandatory]
  • Integrated Marketing Communications [Mandatory]
  • Research Methods [Mandatory]
  • Strategic Marketing [Mandatory]
  • Consumer Behaviour [Mandatory]
  • Management of Sales [Elective]
  • Marketing Work Placement Programme [Elective]

Year Four

• Semester 1:
  • Consumer Research [Mandatory]
  • Dissertation [Mandatory]
  • Finance Case [Mandatory]
  • Marketing Analysis 2 [Mandatory]
  • Marketing Case [Mandatory]
  • Strategic Management [Mandatory]
• Semester 2:
  • Consumer Research [Mandatory]
  • Dissertation [Mandatory]
  • Finance Case [Mandatory]
  • Marketing Analysis 2 [Mandatory]
  • Marketing Case [Mandatory]
  • Strategic Management [Mandatory]

Advanced Entry

Advanced Entry applications are accepted to this course. To qualify for Advanced Entry, applicants must be currently studying, completing, or have successfully completed, studies at Level 6, 7 or 8 in a Higher Education Institution (HEI) or an equivalent, in a related area. You must demonstrate by providing transcripts of results that you have achieved the learning outcomes for each stage you wish to advance past.

Progression

On graduation, you may proceed to postgraduate studies leading to the award of MSc, MPhil or PhD at research institutes and universities worldwide.