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Creative Thinking in Creative Commercial Communications

Overview

This course is the result of a unique partnership between TU Dublin and the Institute of Advertising Practitioners in Ireland (IAPI) and has been developed with extensive contributions from both industry and academia. It provides career-focused continuous professional development for creative commercial communications professionals or those aspiring to work in the creative commercial communications industry.

Minimum Entry Requirements

• Applicants should have a minimum second-class honors bachelor degree (2.2 or higher) in any discipline or equivalent third-level qualification.
• Applicants not meeting the normal entry requirements but with relevant prior experiential learning may be proposed by the Programme Director for exceptional entry by submitting an Exceptional Entry application to the sub-committee of College Board.
• If English is not your first language, you will need to provide evidence of your English language proficiency as detailed on our website. Applicants for this course should have a minimum IELTS (Academic Version) English Proficiency of 6.5 overall (or equivalent) with nothing less than 6 in each component.

Learning Outcomes

• Critically evaluate advanced theoretical underpinnings and emergent literature in the area of creativity and creative thinking.
• Appraise the seminal pieces of academic and practice-based work in the area.
• Integrate knowledge from a range of subject areas and analyze information from a variety of contexts.
• Contribute valuable creative and innovative perspectives to develop business initiatives.
• Reflect on own practice and re-organize skills set in order to produce something new.
• Appraise individual creativity characteristics, skills, and competencies.
• Engage with the fundamental principles, process, and practice of creative work.
• Engage with various strategic and practical techniques and industry best practice in creative development.
• Critique the theoretical foundations of interdisciplinary creative collaboration.
• Apply the methods and processes of collaborative creativity.

Course Content

Module content overview.

Course Details

• Course Code: TU5527
• ECTS: 10
• Level: Level 9
• Award: Certificate
• Duration: See Schedule
• Course Type: Micro-credentials
• Mode of Study: Part Time
• Method of Delivery: On-Campus
• Commencement Date: September 2025
• Location: Aungier Street
• Fees: Full Course Fee (Before any HCI award applied) is €750. If eligible for the HCI fee subsidy of 50%, the fee is €375.