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The Lean Startup

Course Description

The Lean Startup Course is a dynamic module that dives into the world of the lean startup methodology, a groundbreaking approach designed to revolutionize how businesses develop and launch products. Whether you’re a budding entrepreneur, an aspiring innovator, or someone passionate about streamlined business practices, this module will equip you with the essential tools and knowledge to drive your venture toward success.

Learning Outcomes

• Understand Lean Startup Principles:
  • Explain the core principles of the lean startup methodology and differentiate it from traditional business approaches, demonstrating a comprehensive understanding of its underlying philosophy.
• Identify and Minimize Waste:
  • Identify wasteful practices within the product development process and apply lean thinking to reduce inefficiencies, ensuring resources are optimally utilized.
• Formulate Simple Business Models:
  • Develop concise and effective business models that prioritize clarity, focus, and simplicity, enabling better communication of key business concepts.
• Engage in Customer-Centric Development:
  • Utilize strategies to actively engage customers throughout the product development lifecycle, gathering relevant feedback and insights to shape product iterations.
• Apply Build-Measure-Learn Cycle:
  • Implement the build-measure-learn cycle in practice, effectively iterating on product designs based on real-world testing and data-driven insights.
• Create Minimum Viable Products (MVPs):
  • Develop, prototype, and test Minimum Viable Products (MVPs) that embody lean startup principles, utilizing iterative processes to refine and enhance product-market fit.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Spring
• Study Mode: On-campus

Assessment

Project-Based Learning Methodology at ESEI

ESEI employs a project-based learning and assessment methodology across all modules taught in our master programmes. This innovative approach means students collaborate in groups to develop projects that demand creativity, teamwork, and problem-solving abilities.

The Advantages of Project-Based Learning

The primary advantage of this method is that by the time students graduate, they will have compiled a portfolio of work. This portfolio will be directly relevant to their future roles, whether as employees or business owners, showcasing their hands-on experience and skills.

Project Format and Teacher Involvement

Project formats vary and are at the discretion of the instructor. Projects can take the form of case studies, written reports, videos, role-playing activities, podcasts, or any other medium that effectively communicates the students’ ideas. Teachers are responsible for creating project briefs and monitoring team progress with regular updates and check-ins.

Assessment Criteria

• GROUP Project Submission (40%)
• INDIVIDUAL Project Submission (20%)
• GROUP Presentation of the Project and Q&A (20%)
• Class Participation (20%)

Faculty

Antoine Delmas

Antoine Delmas is a beacon of innovation and entrepreneurship in the bustling city of Barcelona. As a French entrepreneur with a keen eye for the convergence of Technology, Hospitality, and Experiential Marketing, Antoine has carved a distinctive path in the business world. His diverse array of successful ventures showcases his expertise and strategic prowess, making him an invaluable asset as an educator and mentor at ESEI Business School.

Current Position

At the forefront of several prosperous projects, Antoine exemplifies the essence of strategic innovation and entrepreneurial spirit. His leadership not only drives his ventures forward but also lights the way for the next generation of business leaders. In his role as an educator, Antoine commits himself to imparting the wealth of knowledge and real-world experience he has accumulated over the years to young, aspiring entrepreneurs.

Core Expertise of Antoine Delmas

Antoine’s expertise spans the Lean Startup methodology, Entrepreneurship, and Innovation. His primary focus is on guiding teams toward the successful launch of their businesses, reducing the risks associated with new ventures, and achieving the critical Product-Market Fit. His hands-on approach and practical insights into the dynamics of startup development and market engagement make him an essential guide for those embarking on the entrepreneurial journey.

Teaching Specialities of Antoine Delmas

With a passion for nurturing emerging talent, Antoine specializes in teaching courses that revolve around entrepreneurship, innovation, and the practical application of the Lean Startup methodology. His teaching is deeply influenced by his philosophy of continuous growth and exploration, aiming to inspire students to pursue their projects with resilience, strategic thinking, and an insatiable desire for learning.

Impact on Students

Antoine Delmas’ impact on his students transcends traditional academic boundaries. He serves as a living example of what it means to continuously innovate, adapt, and thrive in a rapidly changing business landscape. His commitment to sharing his journey and insights fosters a learning environment that is not only informative but also immensely inspiring. Students leave Antoine’s classes equipped not just with theoretical knowledge, but with the mindset, tools, and courage to navigate the complexities of entrepreneurship and innovation in the real world.

Reviews

• 4.5/5
• Student Testimonials:
  • "It would give 5 points, no discussion."
  • "Many of the content wasn’t new for me as I apply many concepts in my work, but I still think it was very suitable."
  • "The Lean Startup methodology is indispensable for entrepreneurs, and highly relevant for furthering my professional development."
  • "Simply the best professor. Antoine is an entrepreneur himself and shares his on-going experience. Also the energy is just great!"