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ESEI International Business School

About ESEI

ESEI International Business School is a leading institution in the field of international business education. With a strong focus on project-based learning, ESEI provides students with a comprehensive education that prepares them for success in the global business world.

Programmes

Bachelor Programmes

• Bachelor in Business Administration: This programme provides students with a solid foundation in business administration, including courses in finance, marketing, and management.
• Bachelor in Business Communication: This programme focuses on the development of effective communication skills in a business context, including courses in public speaking, writing, and presentation.

Master Programmes

• International MBA: This programme is designed for professionals looking to advance their careers in international business. It includes courses in finance, marketing, and management, as well as a focus on leadership and entrepreneurship.
• Master in Digital Transformation in Business: This programme explores the impact of digital technology on business and provides students with the skills and knowledge needed to drive digital transformation in their organizations.
• Master in Digital Marketing: This programme focuses on the development of digital marketing skills, including courses in social media marketing, search engine optimization, and data analysis.
• Master in Marketing and Communication: This programme provides students with a comprehensive education in marketing and communication, including courses in brand management, public relations, and advertising.
• Master in International Relations and International Business: This programme explores the intersection of international relations and business, including courses in global governance, international trade, and diplomacy.
• Master in Tourism and Hospitality Management: This programme focuses on the development of skills and knowledge needed to succeed in the tourism and hospitality industry, including courses in hotel management, tourism marketing, and event planning.
• Master in Business Management: This programme provides students with a comprehensive education in business management, including courses in finance, marketing, and human resources.
• Master in Innovation and Entrepreneurship: This programme focuses on the development of skills and knowledge needed to drive innovation and entrepreneurship, including courses in business planning, finance, and marketing.
• Master in Sports Management: This programme explores the business side of sports, including courses in sports marketing, finance, and management.

Online Master Programmes

• Master in Digital Marketing – Online: This programme provides students with a comprehensive education in digital marketing, including courses in social media marketing, search engine optimization, and data analysis.

Short Courses

• Online Short Courses: ESEI offers a range of online short courses in business and management, including courses in digital marketing, entrepreneurship, and leadership.
• On-Campus Short Courses: ESEI also offers on-campus short courses in business and management, including courses in finance, marketing, and human resources.

Admissions

Admission Steps

1. Apply online through the ESEI website.
2. Submit required documents, including transcripts and letters of recommendation.
3. Complete an interview with an ESEI admissions representative.
4. Receive an admissions decision and complete any additional requirements.

Student Housing

ESEI offers a range of student housing options in Barcelona, including shared apartments and homestays.

Payment

Tuition fees for ESEI programmes vary depending on the programme and student status. Payment plans are available to help students manage the cost of tuition.

Career Services

ESEI provides career services to help students and alumni succeed in their careers, including career counseling, job placement assistance, and professional development workshops.

News

ESEI publishes a range of news and articles on its website, including stories about student and alumni achievements, faculty research, and industry trends.

Contact Us

For more information about ESEI International Business School, please contact us at [insert contact information].

Brand Management Course

Course Description

The Brand Management Course is a comprehensive programme that explores the intricacies of brand management, including brand identity, brand equity, and brand strategy. Students will learn how to develop and implement effective brand management strategies, including how to conduct market research, create brand positioning statements, and develop brand messaging.

Learning Outcomes

• Comprehend brand dynamics, including brand identity, brand equity, and brand strategy.
• Cultivate brand equity, including how to measure and enhance brand equity.
• Develop effective brand strategies, including how to conduct market research and create brand positioning statements.
• Execute successful brand launches and scalability, including how to plan and execute impactful brand launches.
• Navigate brand challenges, including how to analyze and respond to common brand challenges.
• Uphold brand consistency, including how to ensure consistent brand messaging across diverse marketing channels.

Course Features

• Level: Master
• Duration: 18 hours
• Language: English
• Semester: Fall
• Study Mode: On-campus

Assessment

• Project-based learning methodology
• Group project submission (40%)
• Individual project submission (20%)
• Group presentation of the project and Q&A (20%)
• Class participation (20%)

Faculty

• Gloria Queralt Sans, Marketing Professional and Educator

Reviews

• "In my opinion, the standard of teaching of this module has been very good!"
• "100% Relevant! I have previously done branding, and this helped me understand the basics even more."
• "Gloria was spot on with the structure and how to develop the project."
• "Great course!"