Marketing Communications with AI Integration BA Honours
| تاريخ بدء البرنامج | آخر موعد للتسجيل |
| 2025-09-01 | - |
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Marketing Communications with AI Integration BA Honours
Overview
The Marketing Communications with AI Integration BA Honours course is designed to equip students with the creative and specialist knowledge, skills, and capabilities to select the right media channels and craft effective messages in the marketing context.
Course Structure
The course is divided into three years, with the option to take a placement year or study abroad.
- Year 1: Introduction to key marketing theories, concepts, and emerging marketing tools and techniques, with a focus on the customer and buyer behavior.
- Year 2: Exploration of media channels and effective communication, with optional modules on customer insight, data-driven creative content, and strategic media planning.
- Year 3: Final year modules include the importance of selling in the marketing context, creating and planning digital marketing campaigns, and a Final Major Project.
Programme Recognition
The course is accredited by the Digital Marketing Institute and has partnerships with the Chartered Institute of Marketing (CIM) and the Institute of Data and Marketing (IDM), providing opportunities for students to gain additional professional qualifications.
Entry Requirements
- UK: A Levels – BBC (112 UCAS Tariff points), T levels – 112 UCAS Tariff points, International Baccalaureate – 112 UCAS Tariff points, BTEC Extended Diploma – DMM, BTEC Diploma – DD, Access – 112 UCAS Tariff points.
- International: International Baccalaureate – 112 UCAS Tariff points, Country-specific entry requirements, Kaplan International College London's International Foundation Certificate courses.
- English language requirements: IELTS score of 6.0 overall, with a score of 5.5 in each component.
Fees and Funding
- UK tuition fee: £9,535 (Price per academic year)
- International tuition fee: £17,000 (Price per academic year)
- Funding options: Tuition fee loans, scholarships, and international student funding.
Teaching and Assessment
- Teaching methods: Lectures, seminars, workshops, problem-based and blended learning, and practical application.
- Assessment types: Practical, written exams, and coursework.
Facilities
- The Learning Platform
- Lecture theatres
- Library
- Bloomberg Financial Market Suite
- Digital Marketing Lab
- Meeting spaces
- Cafe
Course Location
- Marylebone Campus
Westminster Business School
- Based in the heart of London's political, media, and financial services
- Excellent industry links and a strong commitment to social enterprise
- Courses accredited by professional bodies including ACCA, CIOB, CIM, CIPD, and RICS
Related Courses
- Business Management BA Honours
- International Marketing BA Honours
- Marketing Management BA Honours
University of Westminster
Overview:
University of Westminster is a public university located in London, England. It offers a wide range of undergraduate and postgraduate programs across various disciplines. The university is known for its focus on practical learning and its strong connections to the industry.
Services Offered:
Student Life and Campus Experience:
The university has four campuses across London, providing students with a vibrant and diverse campus experience. Students have access to various facilities, including a cinema, gallery spaces, and sports facilities. The university also offers a range of student support services, including career guidance, academic support, and mental health services.
Key Reasons to Study There:
Location:
The university's location in London provides students with access to a wealth of cultural and professional opportunities.Practical Learning:
The university emphasizes practical learning, with many programs incorporating work placements and industry projects.Industry Connections:
The university has strong connections to industry, providing students with opportunities for networking and career development.Diverse Student Body:
The university has a diverse student body, creating a welcoming and inclusive environment.Academic Programs:
The university offers a wide range of academic programs, including:
Undergraduate courses:
A broad range of undergraduate courses in various disciplines, including business, design, creative industries, and liberal arts.Postgraduate courses:
A variety of postgraduate study options, including master's degrees, research degrees, and short courses.Other:
The university has a strong commitment to research and innovation, with a focus on areas such as sustainability, social justice, and digital technologies. It also has a dedicated alumni network, providing support and opportunities for graduates.
