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Students
مصاريف
GBP 20,000
تاريخ البدء
2026-09-01
وسيلة الدراسة
داخل الحرم الجامعي
مدة
1 years
حقائق البرنامج
تفاصيل البرنامج
درجة
الماجستير
تخصص رئيسي
الهندسة البحرية | السياسة البيئية | Data Analysis
التخصص
الأعمال والإدارة | علوم الكمبيوتر وتكنولوجيا المعلومات
نوع التعليم
داخل الحرم الجامعي
توقيت
لغة الدورة
إنجليزي
مصاريف
متوسط ​​الرسوم الدراسية الدولية
GBP 20,000
دفعات
تاريخ بدء البرنامجآخر موعد للتسجيل
2026-09-01-
2026-01-01-
عن البرنامج

نظرة عامة على البرنامج


Data and Marketing Analytics MSc

Overview

Our Data and Marketing Analytics MSc addresses contemporary business challenges, focusing on data-driven decision-making for marketing success.


Course Structure

This course focuses on practical application in an industry context, incorporating digital media and technology.


  • Artificial Intelligence for Marketing: This module provides a comprehensive grasp of AI's theoretical foundations, practical applications, and ethical dimensions within the context of marketing.
  • Corporate Digital Responsibility: The Corporate Digital Responsibility module explores the role of responsible digital practices in building trust and positive relationships with stakeholders.
  • Data Visualisation and Storytelling: This module focuses on equipping students with the necessary skills to effectively communicate insights derived from data through visual representations and compelling storytelling techniques.
  • Managerial Data Analytics for Marketing: A variety of industry-standard mathematical and statistical data-analytic tools can be used with conventional and big data sets to guide marketing decision-making.
  • Marketing Research Insights: Companies need deep and meaningful insights into the market and how consumers think, feel, and behave to make their online and offline marketing activities effective.
  • Marketing Technology and Tools: This module on Marketing Technology (MarTech) and Tools provides students with a comprehensive understanding of the foundational concepts and principles underlying MarTech and its significant impact on contemporary marketing practices.
  • Strategy and Organisational Transformation: This module explores the fundamental aspects of strategic management and investigates the impact of AI, digital disruption, and big data on organisational transformation.
  • Final Major Project: This module is the culmination of the Masters’ programme, allowing students to showcase the depth of their understanding and skills in the field of Data and Marketing Analytics.

Entry Requirements

  • A minimum of a lower second-class honours degree (2:2) in a relevant discipline.
  • If the first language is not English, an IELTS 6.5 overall, with a minimum of 6.0 in each component.

Fees and Funding

  • UK tuition fee: £16,900 (Price per academic year)
  • International tuition fee: £20,000 (Price per academic year)
  • Alumni discount available.
  • Funding options include Student Finance England (SFE) and scholarships.

Careers

Our Data and Marketing Analytics MSc will ensure students are highly employable by embedding career development skills in the curriculum. Graduates are well-equipped for diverse industries, including retail, e-commerce, advertising, technology, and consulting.


Facilities

  • The Learning Platform
  • Lecture theatres
  • Library
  • Bloomberg Financial Market Suite
  • Digital Marketing Lab
  • Meeting spaces
  • Cafe

Teaching and Assessment

  • Teaching methods focus on active student learning through lectures, seminars, workshops, problem-based and blended learning, and practical application.
  • Assessments include written exams, practical, and coursework.

Supporting You

  • Study support – workshops, 1-2-1 support, and online resources to help improve academic and research skills.
  • Personal tutors – support students in fulfilling their academic and personal potential.
  • Student advice team – provide specialist advice on a range of issues including funding, benefits, and visas.
  • Extra-curricular activities – volunteering opportunities, sports and fitness activities, student events, and more.

Course Location

Our Marylebone Campus has benefitted from a multi-million-pound refurbishment resulting in new workshops, digital studios, and development of the Marylebone Library.


Westminster Business School

Based in the heart of London's political, media, and financial services, Westminster Business School has excellent industry links and a strong commitment to social enterprise. Our courses are accredited by professional bodies including the Association of Chartered Certified Accountants (ACCA), Chartered Institute of Building (CIOB), Chartered Institute of Marketing (CIM), Chartered Institute of Personnel and Development (CIPD), and Royal Institution of Chartered Surveyors (RICS).


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