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Students
مصاريف
تاريخ البدء
2025-09-01
وسيلة الدراسة
داخل الحرم الجامعي
مدة
12 months
حقائق البرنامج
تفاصيل البرنامج
درجة
الماجستير
تخصص رئيسي
الفيزياء الهندسية | Psychology
التخصص
الأعمال والإدارة | دراسات ثقافية
نوع التعليم
داخل الحرم الجامعي
توقيت
لغة الدورة
إنجليزي
دفعات
تاريخ بدء البرنامجآخر موعد للتسجيل
2025-09-01-
عن البرنامج

نظرة عامة على البرنامج


MSc Behavioural Science

Overview

Behavioural Science is about understanding how and why people behave and make decisions. This is becoming increasingly important in business and policy. It's why millions of pounds are being invested in human behaviour research to tackle societal challenges.


Our MSc Behavioural Science will teach you how to use behavioural insights to better understand and change behaviour. We give you a broad overview of psychology, behavioural economics and statistics. When you graduate, you’ll be ready to contribute with innovative solutions needed by businesses, government and society.


Key Facts

  • Award: Masters / MSc, Postgraduate Certificate, Postgraduate Diploma
  • Start date: September 2025
  • Duration: MSc full-time: 12 months, MSc part-time: 24 or 36 months
  • Mode of study: full time, part time
  • Delivery: on campus

Course Objectives

This course will help you to develop key skills and gain practical experience in behavioural science including:


  • core training in areas of psychological science most relevant to business and policy
  • in-depth knowledge of the key concepts of behavioural economics
  • how behavioural science can be applied to business and policy questions
  • sound understanding of growing areas such as experimental approaches to business and policy questions and strategies to enable behaviour change
  • approachable yet detailed statistical and methodological training
  • the design and analysis of surveys and survey data
  • using advanced experimental and empirical techniques
  • presenting research confidently
  • conducting independent research projects that test hypotheses in applied settings

Entry Requirements

Academic Requirements

A minimum of a second class honours degree or equivalent. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply.


International Entry Requirements

View the entry requirements for your country.


English Language Requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:


  • IELTS Academic or UKVI 6.0 with a minimum of 5.5 in each sub-skill
  • Pearson Test of English (Academic) 60 overall with a minimum of 59 in each sub-skill
  • IBT TOEFL 78 overall with a minimum of 17 in listening, 18 in reading, 20 in speaking and 17 in writing

Course Details

Learn from the Experts

You’ll benefit from the Stirling Behavioural Science Centre’s vibrant research community. You'll have the opportunity to work closely with academics who have published in leading peer-reviewed outlets on:


  • behavioural public policy
  • judgement and decision making
  • behavioural economics
  • economic psychology
  • nudging
  • sludge
  • the ethics of influence
  • biases in forecasting
  • self-control
  • consumer behaviour

And have applied their research to an extensive set of areas including:


  • health
  • the environment
  • finance
  • food safety
  • employment and HR
  • insurance markets
  • culture and entertainment industries

Modules

The module information below provides an example of the types of course module you may study. The details listed are for the academic year that starts in September 2025. Modules and start dates are regularly reviewed and may be subject to change in future years.


Teaching

Teaching is carried out through lectures, seminars, guest speakers, article discussion groups, and presentations. There’s a regular programme of visiting speakers, leading academics and policy and industry professionals at Stirling’s Behaviour Research Centre.


Assessment

You’ll be assessed by combination of exams and coursework, including written assignments and presentations. The final assessment on the course involves a dissertation.


Fees and Funding

Fees and Costs

University of Stirling alumni will automatically be awarded a fee waiver for the first year of Masters studies through our Stirling Alumni Scholarship.


Applicants from the UK or Republic of Ireland who hold a first-class honours degree or equivalent will automatically be awarded a £2,000 scholarship through our Postgraduate Merit Scholarship.


If you need to extend your period of study, you may be liable for additional fees.


If you are studying part time, the total course fee will be split over the years that you study. The total fee will remain the same and will be held at the rate set in your year of entry.


Scholarships and Funding

If you have the talent, ability and drive to study with us, we want to make sure you make the most of the opportunity – regardless of your financial circumstances.


Learn more about available funding opportunities or use our scholarship finder to explore our range of scholarships.


After You Graduate

Behavioural scientists in the UK have an average salary of £42,877 per year.


Our graduates occupy senior roles in:


  • Behavioural Insights Team
  • national governments
  • regulatory bodies
  • large corporations
  • charities consultancy firms

Other graduates have gone on to PhDs and published assignments from our Masters in peer-reviewed journals.


Our graduates have gone to roles such as:


  • behavioural architect manager
  • research manager
  • behavioural and product designer
  • behavioural economist
  • insights professional
  • lead behavioural scientist
  • senior behavioural insights analyst

Our MSc Behavioural Science degree equips you for work in many areas.


Business values behavioural insight to solve challenges with evidence using experimental methods.


Governments have behavioural insight teams drawing on research in behavioural science and psychology.


Marketing applies behavioural science to understand product pricings, promotion, and consumer perceptions. Part of this involves understanding the characteristics of customers.


Organisations need leaders with human resources skills in talent development and employee engagement.


Governments, state agencies, and businesses always need high-quality survey data. Companies delivering public opinion research seek sophisticated survey operations skills. This includes survey design, survey completion behaviour, formatting, quality control, and distribution.


Study and Careers Support

You'll have a mentor who will guide you through your studies.


The Careers Service provides support for CV design, interview skills and other career skills.


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