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Advanced User Experience Design - DESN 3208

This course explores the principles of advertising and promotion for products and services in business to consumer (B2C) and business to business (B2B) markets, with an emphasis on the end-user experience. Learners develop a clear, comprehensive branding strategy for a product or service based on the fact that a brand is the totality of how consumers perceive, experience, and respond to a product or service. Learners focus on promotions, point of purchase, direct response, and media planning.

Course details

Course code

DESN3208

Credits

3

Format and length

Lecture: 45 hours

Prerequisites

Prerequisite DESN 2301. Restricted to Digital Design and Digital Marketing.

Delivery format

This course is delivered in a classroom setting with face-to-face instruction at regularly scheduled times.

Schedule

Term | Duration | Schedule | Class | Section | Open Studies
---|---|---|---|---|---
Winter | Jan. 5 - Apr. 17, 2026 | Mon, Wed: 03:30 - 05:00 pm | 10258 | A01 | No
Spring | May 4 - Aug. 13, 2026 | Mon, Wed: 12:30 - 02:00 pm | 20083 | A01 | No

Program information

This course can be taken through one of our many programs. Read our application guide for more information.