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Marketing - BSc (Hons)

Overview

Build strong brands, engage target audiences, and launch a career with limitless opportunities - locally or globally.

Revalidation

The University regularly ‘refreshes’ courses to make sure they are as up-to-date as possible. In addition, it undertakes formal periodic review of courses in a process called 'revalidation’ to ensure that they continue to meet standards and are current and relevant. This course will be revalidated in the near future and it is possible that there will be some changes to the course as described in this prospectus.

Summary

Marketing is all about understanding people - identifying needs, solving problems, and creating products or services that meet those needs. Studying BSc Hons Marketing in the dynamic and welcoming city of Derry~Londonderry, will give you the tools to communicate the right message to the right audience through the right channels - an essential skill for success in today’s fast-paced business world.

You'll gain a strong foundation in core marketing and management principles, including:

• Branding and brand strategy
• Consumer behaviour and digital marketing
• Marketing communications
• Entrepreneurship, global marketing, and leadership in marketing

You’ll also develop highly valued transferable skills, such as communication, critical thinking, teamwork, and creativity - preparing you to adapt and thrive in any business environment.

Our strong industry connections throughout Derry~Londonderry, the North-West region and beyond, mean you’ll work on live consultancy projects, meet industry guest-speakers and have the option to take a paid placement, at home or abroad. Or opt to study internationally with a partner university - either way, we will give you the practical hands-on experience that employers are looking for.

About this course

About

Marketing can be either a three-year or four-year course depending if you choose to complete a placement year.

Associate awards

• Diploma in Professional Practice DPP
• Diploma in Professional Practice International DPPI
• Diploma in International Academic Studies DIAS

Attendance

Three years without placement/four years including placement year. You are expected to attend all classes associated with the course and be punctual and regular in attendance.

If you choose to complete the full-time BSc Hons Marketing course you will normally complete three modules per semester, with class contact time approximately three to five hours per week per module. You will be expected to undertake independent study to supplement that contact time.

Start dates

• September 2025

Teaching, Learning and Assessment

The course will be taught using a variety of methods and assessments. You will have weekly lectures covering the main topics as well as smaller tutorials where you will get the chance to interact with your fellow students and ask any questions you may have to your tutor. There will also be seminars and talks from guest speakers from business and industry.

Assessment will include a mixture of written exams, presentations, essays and group projects. These will help develop transferable skills that employers want including communication, teamwork, critical thinking, creativity and flexibility.

Modules

Year one

• Financial Awareness for Marketing
• Fundamentals of Management
• Brands and Branding
• Marketing Communications
• Principles of Marketing
• Academic and Professional Skills

Year two

• Consumer Behaviour
• Entrepreneurial Business Venturing
• Marketing Management in Practice
• Creativity in Communications
• Sales and Events Marketing
• Digital Analytics Skills

Year three

• Diploma in International Academic Studies (optional)
• Professional Practice (optional)

Year four

• The Digital and Marketing Nexus
• Strategic Management
• Global Marketing
• Marketing Consultancy
• Research Methods for Business (optional)
• Corporate Branding (optional)
• Retail Marketing (optional)
• Digital Strategy and Communications (optional)
• Agri-Food Marketing (optional)
• Services Marketing (optional)
• Entrepreneurial Marketing (optional)
• Leadership in Marketing (optional)

Standard entry conditions

We recognise a range of qualifications for admission to our courses. In addition to the specific entry conditions for this course you must also meet the University’s General Entrance Requirements.

A level

A level Grades CCC or equivalent

Alternatively, if you don't have formal academic qualifications, you may be admitted to the course if you can satisfy the Course Committee of your ability to complete the course satisfactorily.

Exemptions may be granted from parts of the course where you already hold a higher academic or professional qualification providing evidence of relevant previous studies.

Applied General Qualifications

RQF Pearson BTEC Level 3 National Extended Diploma/ OCR Cambridge Technical Level 3 Extended Diploma

Award profile of MMM

We will also accept smaller BTEC/OCR qualifications (i.e. Diploma or Extended Certificate / Introductory Diploma / Subsidiary Diploma) in combination with A Levels or other acceptable level 3 qualifications.

Irish Leaving Certificate

96 UCAS tariff points to include a minimum of five subjects (four of which must be at higher level) to include English and Maths at H6 if studied at Higher level or O4 if studied at Ordinary Level.

Scottish Highers

Grades CCCCC English and Maths required at Standard Grade 1, 2 or 3.

Scottish Advanced Highers

Grades DDD English and Maths required at Standard Grade 1, 2 or 3.

International Baccalaureate

Overall profile is minimum 24 points (including 12 at higher level)

Access to Higher Education (HE)

Overall profile of 55% (120 credit Access Course) (NI Access Course) To include a 20 credit Level 2 Mathematics module, passed at 40% or successful completion of NICATS Mathematics as part of the pre-2021 Access Diploma.

Overall profile of 45 credits at merit (60 credit Access Course) (GB Access Course) To include a 20 credit Level 2 Mathematics module, passed at 40% or successful completion of NICATS Mathematics as part of the pre-2021 Access Diploma.

GCSE

For full-time study, you must satisfy the General Entrance Requirements for admission to a first degree course and hold a GCSE pass at Grade C/4 or above in English Language and Mathematics, (or equivalent).

Level 2 Certificate in Essential Skills - Communication will be accepted as equivalent to GCSE English.

Level 2 Certificate in Essential Skills - Application of Number will be accepted as equivalent to GCSE Maths.

English Language Requirements

English language requirements for international applicants The minimum requirement for this course is Academic IELTS 6.0 with no band score less than 5.5. Trinity ISE: Pass at level III also meets this requirement for Tier 4 visa purposes.

Ulster recognises a number of other English language tests and comparable IELTS equivalent scores.

Careers & opportunities

Job roles

With this degree you could become:

• Advertising Executive
• Brand Manager
• Campaigns Manager
• Digital Marketing
• Events and Marketing
• Marketing and Communications

Career options

BSc (Hons) Marketing graduates have been employed as marketing analysts, brand ambassadors, marketing officers/assistants, market researchers, business development managers, customer service representatives, management consultants, advertising executives, sales representatives and project assistants.

Typical employers include The Hastings Group, PWC, Randox, Marks and Spencer (Head Office), Tesco (Head Office), Diageo, Mintel, Belfast Telegraph, Northern Ireland Chamber of Commerce and Power NI. Honours graduates are also well positioned to avail of the Ulster University Business School’s full and/or part time postgraduate learning opportunities. For example, Masters programmes in Marketing, International Business or Business Development and Innovation.

Work placement / study abroad

You will have the opportunity to take the skills and knowledge developed during your first two years of the course and put them into practice in an industry setting by choosing an optional placement year.

The Department of Global Business and Enterprise at Derry~Londonderry has a fantastic network of contacts with marketing professionals, The Chartered Institute of Marketing and The Marketing Institute of Ireland as well as links with private and public sector employers nationally and internationally to help you successfully secure a high-quality placement.

Upon successful completion of your placement, when graduating, in addition to your degree, you will receive a Diploma in Professional Practice (DPP). Whilst the placement is optional, research shows that those that complete a placement are more likely to achieve a higher final degree classification and are more likely to gain full-time professional employment. It is also a great way for you to develop your skills, confirm your career choice and build a professional network.

Ulster University also has lots of opportunities to study abroad for the year which is also an option for you in third year. If you choose this option, in addition to your degree you will also graduate with a Diploma in International Academic Studies (DIAS).

Fees and funding

Northern Ireland, Republic of Ireland and EU Settlement Status Fees

£4,855.00

England, Scotland, Wales and the Islands Fees

£9,535.00

International Fees

£17,010.00

Additional mandatory costs

Tuition fees and costs associated with accommodation, travel (including car parking charges), and normal living are a part of university life.

Where a course has additional mandatory expenses we make every effort to highlight them. These may include residential visits, field trips, materials (e.g. art, design, engineering) inoculations, security checks, computer equipment, uniforms, professional memberships etc.

We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals as well as first-class facilities and IT equipment. Computer suites and free wifi is also available on each of the campuses.

There will be some additional costs to being a student which cannot be itemised and these will be different for each student. You may choose to purchase your own textbooks and course materials or prefer your own computer and software. Printing and binding may also be required. There are additional fees for graduation ceremonies, examination resits and library fines. Additional costs vary from course to course.

Students choosing a period of paid work placement or study abroad as part of their course should be aware that there may be additional travel and living costs as well as tuition fees.

Please contact the course team for more information.

It is important to remember that costs associated with accommodation, travel (including car parking charges) and normal living will need to be covered in addition to tuition fees.

Where a course has additional mandatory expenses (in addition to tuition fees) we make every effort to highlight them above. We aim to provide students with the learning materials needed to support their studies. Our libraries are a valuable resource with an extensive collection of books and journals, as well as first-class facilities and IT equipment. Computer suites and free Wi-Fi are also available on each of the campuses.

There are additional fees for graduation ceremonies, examination resits and library fines.

Students choosing a period of paid work placement or study abroad as a part of their course should be aware that there may be additional travel and living costs, as well as tuition fees.

See the tuition fees on our student guide for most up to date costs.