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Medill School of Journalism, Media, Integrated Marketing Communications

The Medill School of Journalism, Media, Integrated Marketing Communications offers various programs for students, including undergraduate and graduate degrees in journalism and integrated marketing communications, as well as executive education and certificate programs.

Programs

• Journalism
  • Master of Science in Journalism
  • Bachelor of Science in Journalism
  • High School Programs
  • PhD and Fellowship
• Integrated Marketing Communications
  • IMC Full-Time Master's
  • IMC Professional Master's
  • IMC Undergraduate Certificate
• Executive Education
  • Continuing Education
  • Custom Programs
  • Online Short Courses

IMC Certificate

The IMC Certificate is a program available to Northwestern undergraduates, providing them with the opportunity to learn how to use data and consumer insights to engage with customers. The program was developed at Medill and includes marketing, strategic communications, advertising, digital strategy, social media, marketing analytics, and more.

Career Opportunities

IMC Certificates may lead to careers in:

• Market and communications research
• Social media
• Public relations
• Corporate communications
• Advertising
• Media relations
• Crisis communications
• Website management
• Online marketing
• Database marketing
• Online brand building

Benefits

If you earn the IMC certificate, you are eligible to skip three master's level courses if you choose to pursue a master's degree in IMC.

Testimonial

"Through its integrated approach, the IMC program helped me hone my communications skills while exposing me to the data side of this dynamic industry, which ultimately helped forge my path into digital marketing data analytics." - Katherine Doyle (BSJ16), Analyst, DigitasLBi

Undergraduate Journalism

The undergraduate journalism program offers various opportunities, including:

• Admissions
• Tuition and Financial Aid
• Curriculum
• Exclusive Opportunities
  • Journalism Residency
  • Global Journalism Residency
  • Medill on the Hill
  • Quarter-Long Global Opportunities
  • Short-Term Travel Opportunities
  • Medill Investigative Lab
  • Knight Lab
  • Guest Speakers
  • IMC Certificate
  • Double Major Opportunities
  • Accelerated Master's Program
• Student Work
• Life At Medill
• Careers
• Our Faculty
• Our Alumni
• Class Profile
• Job Outcomes

Graduate Journalism

The graduate journalism program offers various opportunities, including:

• Master of Science in Journalism
• PhD and Fellowship

High School Programs

The Medill School offers high school programs for students interested in journalism and integrated marketing communications.

PhD and Fellowships

The Medill School offers PhD and fellowship programs for students interested in pursuing advanced degrees in journalism and integrated marketing communications.