نظرة عامة على البرنامج

Program Overview

The Strategic Communication course is designed to examine the theory and practice of strategic communication. Students will create a strategic communication plan aimed at driving organizational goals. Through case studies and hands-on work, students will learn to write audience-centric messages, engage all involved parties, and measure the success of their plan.

Course Details

• Location: Online
• Duration: 5 weeks
• Tuition: $595
• Can be applied to: Public Relations Certificate
• Automatically applies to: Strategic Public Relations Microcertificate

Upcoming Offerings

• Start Date: Thu, Jan 15, 2026
  • Schedule: Thu, Jan 15 - Wed, Feb 18 (self-paced within deadlines)
  • Location: Online
  • Instructor: Julia White
  • Cost: $595.00
  • Seats Available: 22
• Start Date: Thu, May 7, 2026
  • Schedule: Thu, May 7 - Wed, Jun 10 (self-paced within deadlines)
  • Location: Online
  • Instructor: -
  • Cost: $595.00
  • Seats Available: 23
• Start Date: Thu, Oct 22, 2026
  • Schedule: Thu, Oct 22 - Wed, Nov 25 (self-paced within deadlines)
  • Location: Online
  • Instructor: -
  • Cost: $595.00
  • Seats Available: 23

Learning Outcomes

After completing this course, students will be able to:

• Align communication planning objectives with organizational goals
• Design an evidence-based strategic communication plan
• Present a strategic communication plan with confidence
• Create audience-centric communications by applying principles of strategic communication
• Evaluate the success of communication strategies

Course Structure

• Time Commitment: Prepare to spend 10 hours per week on coursework
• Assignments: Expect readings and other assignments on a weekly basis
• Participation: Plan to access the course at least once every few days to keep up with your work and class discussions

Evaluation

Students will be evaluated on:

• Assignments
• Participation in online discussions

Learning Materials

No textbook is required. All course materials will be provided online.

Technical Requirements

For online courses, students will need a computer with audio and microphone that is connected to the internet. Canvas is the online system that will be used for the course.

English Language Requirements

To succeed in this course, students will need an advanced level of written and spoken English. The recommended minimum English language proficiency is:

• Overall band score minimum 6.5
• No band below 6.0
• Writing band score minimum 8.0 (as per the International English Language Testing System, IELTS)