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Bachelor's Degree (BBA) in Marketing

The Bachelor of Business Administration in Marketing program focuses on understanding consumer behavior, developing effective communication strategies, and delivering value through products and services. Students study topics such as branding, market research, digital marketing, advertising, and strategic planning. The curriculum blends creativity with analytical skills, emphasizing how to identify market opportunities, interpret data, and create compelling marketing campaigns across various industries.

Program Overview

Develop the tools to succeed in today's fast-moving, data-driven, increasingly digital markets. You'll build strong communication skills, an understanding of consumer psychology, and expertise in research and market analysis, preparing you for careers in product management, advertising and sales, marketing research, and more.

Accreditation

The Gatton College of Business and Economics has been accredited by AACSB International, the Association to Advance Collegiate Schools of Business since 1926. Similarly, the accounting programs within the Von Allmen School of Accountancy have been accredited by AACSB International since 1988 soon after AACSB began offering separate accreditation for accounting programs. Accreditation by AACSB has been earned by less than 5% of the world's business programs and demonstrates a commitment to ongoing continuous improvement to ensure that the institution will continue to deliver the highest quality of education to students.

Related Careers

• Marketing Research
• Promotions
• Logistics
• Sales Positions within a variety of industries
• Account Executive
• Brand Manager
• Communication Specialist
• Content Marketing/Strategist
• Graphic Designer / Creative Strategist
• Event Marketing / Experiential Marketing
• Marketing Manager/Planner/Coordinator
• Social Media Marketing/Planning

Program Details

• Offered by: Gatton College of Business and Economics
• Credit Hours: 120
• Credential: BBA

Admission Requirements

• Official High School Transcript with Pre-College Curriculum: View transcript requirements on the Undergraduate Admission webpage.
• Test Scores (optional): ACT or SAT scores can be submitted but are not required for university admission.

Application Requirements

Completed applications include an official high school transcript, application fee ($50 domestic/$60 international) and optional official ACT/SAT score (the University of Kentucky is test-optional for admission and scholarships through the academic year).

Program Specific Requirements

Students apply and enter this program as "Pre-Marketing" majors. Students are fully admitted to the program when they complete the pre-major requirements. View specifics in the Academic Catalog.

Application Deadlines

Freshman

• Early Action: 12/01/2025
• Regular Decision: 02/15/2026

Transfer

• Fall Scholarship: 06/15/2026
• Fall: 08/01/2026
• Spring: 11/15/2025
• Summer: 04/15/2026

Curriculum

The curriculum for the Bachelor of Business Administration in Marketing program includes:

Freshman Year

• Total Freshman Credit Hours: 32-35
  • Fall Semester: 16-19 Credit Hours
    • UKCRCC1: UK Core - Comp. & Comm. I
    • MA 109: COLLEGE ALGEBRA
    • UKCRHUM: UK Core - Humanities
    • UKCRCCC: UK Core - Community, Culture and Citizen
    • UKCRGDY: UK Core - Global Dynamics
    • UK 101: ACADEMIC ORIENTATION
  • Spring Semester: 16 Credit Hours
    • UKCRCC2: UK Core - Comp. & Comm. II
    • MA 123: ELEM CALC & ITS APPLICS
    • UKCRSSC: UK Core - Social Sciences
    • UKCRACR: UK Core - Arts and Creativity
    • UKCRNPM: UK Core - Natural, Physical and Math

Sophomore Year

• Total Sophomore Credit Hours: 31
  • Fall Semester: 16 Credit Hours
    • AN 105: BUSINESS APPLICATIONS OF SPREADSHEETS
    • ACC 200: INTRO ACCOUNTING FOR DECISION MAKERS
    • ECO 201: PRINCIPLES OF ECO I
    • STA 296: STATISTICAL METHODS AND MOTIVATIONS
    • MKT 300: MARKETING MANAGEMENT
    • BE-MKTELE: Elective
  • Spring Semester: 15 Credit Hours
    • ECO 202: PRINCIPLES OF ECO II
    • ACC 201: FINANCIAL ACCOUNTING
    • MGT 301: INTRODUCTION TO MANAGING ORGANIZATIONS
    • MA 162: FINITE MATH & ITS APPLIC
    • BE-MKTELE: Elective

Junior Year

• Total Junior Credit Hours: 27
  • Fall Semester: 12 Credit Hours
    • MKT 310: CONSUMER BEHAVIOR
    • ECO 391: ECONOMIC AND BUSINESS STATISTICS
    • AN 300: INTRODUCTION TO BUSINESS ANALYTICS
    • BE-MKTELE: Elective
  • Spring Semester: 15 Credit Hours
    • CIS 300: STRATEGIC BUSINESS AND PROFESSIONAL COMM
    • FIN 300: CORPORATION FINANCE
    • MKT 340: INTRO MARKETING RESEARCH
    • MKT300: MKT 300 level and above
    • BE-MKTELE: Elective

Senior Year

• Total Senior Credit Hours: 30
  • Fall Semester: 15 Credit Hours
    • MKT300: MKT 300 level and above
    • MGT 340: ETHICAL & REG ENVIRONMENTS OF ORGS
    • BE-MKTELE: Elective
    • BE-MKTELE: Elective
    • BE-MKTELE: Elective
  • Spring Semester: 15 Credit Hours
    • MKT 450: MKT STRATEGY & PLANNING
    • MKT300: MKT 300 level and above
    • BE-MKTELE: Elective
    • BE-MKTELE: Elective
    • BE-MKTELE: Elective

Additional Information

Degree requirements, course descriptions, and academic policies for all programs are detailed in the University Catalog. The University of Kentucky defines international applicants as those with citizenship other than the United States of America. Exception: Permanent Residents of the United States should complete a domestic application. This program has a degree pathway from KCTCS, allowing students a seamless transfer process to obtain their bachelor's degree from the University of Kentucky. This program is part of the Accelerated Master's Pathways program. If you plan to obtain a master's degree, AMP can save you time and money with dual credit hours by signing-up when you have earned between 60-105 credit hours as an undergraduate student at UK.