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Program Overview

The Undergraduate Certificate in Sport Communication, Media and Promotion is a 12-hour certificate program that emphasizes the connections between sport, communication, and society through coursework across multiple units in the College of Communication and Information. Successful completers of this certificate will have the foundational knowledge necessary to prepare them for a broad range of careers in the sports industry.

Program Details

• Credential: Undergraduate Certificate
• Credit Hours: 12
• Offered by: College of Communication and Information

Target Audience

This program is ideal for students passionate about the intersection of sports, media, and public relations, focusing on how to effectively communicate and promote athletic events and brands. It prepares students for careers in sports journalism, media relations, marketing, social media management, or roles in sports agencies, PR firms, broadcasting, and event promotion.

Program Structure

Students will examine broader, global issues in the context of sport and media while also learning the strategies required to communicate sports information to a variety of audiences.

Adding the Certificate

• Prospective students: Certificates are declared once you are a current University of Kentucky student.
  • Students should talk with their academic advisor about how adding a program to their plan of study will impact graduation time and any graduation requirements of their major.
• Current students: You can add this certificate in myUK GPS. Under "My Program of Study" on the right side of the screen, click the link "Request a major/minor/certificate change". If you need help, contact your academic advisor.

What You'll Learn

Degree requirements, course descriptions, and academic policies for all programs are detailed in the University Catalog. The program covers the foundational knowledge necessary for a broad range of careers in the sports industry, including the strategies required to communicate sports information to various audiences.

Related Programs

• Undergraduate Certificate in Health Communication