نظرة عامة على البرنامج

Introduction to the Publicity and Public Relations Degree

The Publicity and Public Relations degree is a four-year academic program that aims to provide students with a comprehensive understanding of the principles and practices of publicity and public relations. The program is designed to equip students with the knowledge, skills, and competencies necessary to succeed in the field of communication, particularly in the areas of publicity and public relations.

Program Details

• Duration: Four academic years
• Tuition Fee: 1,248.52 € (indicative price for EU students)
• Places: 80
• Admissions: The admission process involves a selection of students based on their academic background and other relevant criteria.
• Branch of Knowledge: Social Sciences and Law
• Schedule: Part-time for the first two years, full-time for the last two years
• Calendar: From September to June
• Credits: 240 ECTS credits
  • Basic subjects: 60 credits
  • Compulsory subjects: 124 credits
  • Elective subjects: 40 credits
  • External practices: 10 credits
  • Final degree project: 6 credits
• Languages: Catalan, Spanish, and English (depending on the subject)
• Location: Poblenou Campus
• Organization: Faculty of Communication

Presentation

The Publicity and Public Relations degree is designed to provide students with a comprehensive understanding of the principles and practices of publicity and public relations. The program aims to equip students with the knowledge, skills, and competencies necessary to succeed in the field of communication, particularly in the areas of publicity and public relations.

Objectives and Competencies

Objectives

The Publicity and Public Relations degree aims to provide students with a comprehensive understanding of the principles and practices of publicity and public relations. The program is designed to equip students with the knowledge, skills, and competencies necessary to succeed in the field of communication, particularly in the areas of publicity and public relations.

Competencies

• Develop the tasks that are typical of the different professional profiles in the field of publicity and public relations.
• Understand the variables of social, political, economic, and communicative contexts that affect the practice of publicity and public relations.
• Analyze data to develop communication strategies.
• Detect changes and new trends, and guide professional practices accordingly.
• Organize and direct multidisciplinary groups to solve communication problems.
• Work in a team, expose ideas clearly, and establish synergies with other team members.
• Develop publicity and public relations strategies and messages.

Student Profile

The student profile for the Publicity and Public Relations degree includes:

• Knowledge: Knowledge of social sciences, communication, and humanities.
• Skills:
  • Analytical skills to analyze situations and facts.
  • Creative skills to propose innovative solutions to problems.
  • Communication skills to communicate ideas and proposals systematically and operatively.
• Interests:
  • Interest in the social environment and dynamics of change in habits, attitudes, and values of different social groups.
  • Interest in the world of communication, its means, and genres, and the changes that occur in this world.
  • Interest in new aesthetic forms and the cultural values underlying them.
  • Interest in the business world, the market, institutions, and public opinion.

Study Plan

The study plan for the Publicity and Public Relations degree includes:

• First and Second Years: Basic subjects, compulsory subjects, and introductory courses to the field of publicity and public relations.
• Third and Fourth Years: Specialized courses, elective subjects, and external practices.
• Final Degree Project: A final project that requires students to apply the knowledge and skills acquired throughout the program.

Practices

The practices are compulsory and have a total duration of 10 credits. They are carried out in the fourth year after a personalized selection process by both the Publicity and Public Relations Studies and the host companies. They consist of a stay in a publicity medium.

Stays Abroad

Stays abroad are optional and include stays in European universities through the Erasmus program, as well as stays in other universities around the world through bilateral agreements with the UPF.

Professional Outcomes

Graduates of the Publicity and Public Relations degree can work in various professional fields, including:

• Analyst of publicity and public relations campaigns
• Image consultant
• Brand consultant
• Strategic communication consultant
• Creator and manager of events in publicity and public relations
• Creative in publicity formats and media
• Art director and designer
• Director and manager of business and institutional communication
• Account executive
• Manager of publicity and public relations companies
• Market and communication researcher
• Media planner
• Strategic communication planner
• Publicity spot producer
• Responsible for internal communication of companies and institutions
• Content provider/Content curator

These activities can be developed in advertising agencies, communication agencies, online communication agencies, media buying centers, design studios, market research institutes, brand consulting firms, audiovisual production companies, business and institutional communication cabinets, and public relations departments of companies and institutions.