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Introduction to the MSc Digital Marketing and Analytics Programme

The MSc Digital Marketing and Analytics programme at Aston University is designed to equip students with the essential skills and knowledge required to succeed in the dynamic field of digital marketing. Delivered by the triple-accredited Aston Business School, this comprehensive programme blends academic rigor with practical application, ensuring students acquire a deep understanding of digital marketing theories and practices.

Programme Overview

The programme addresses the critical need for skilled professionals capable of navigating the complexities of digital marketing across various sectors. From e-commerce to big data analytics, students explore the latest trends and strategies, preparing them to meet the growing demand for digital marketing expertise both in the UK and globally. Upon successful completion, graduates receive both an MSc Digital Marketing and Analytics degree and a Professional Diploma in Digital Marketing from the Digital Marketing Institute (DMI), making them a valuable asset to employers worldwide.

Programme Structure

The programme uses a block learning structure, where students study one module at a time. This approach supports a balanced study-life experience, reduces the stress of multitasking across various subjects, and fosters a better understanding of each topic by concentrating on it fully. Students are more engaged, motivated, and resilient, which can lead to better learning outcomes and a healthier environment.

Modules

The programme consists of several core modules, including:

• Content Marketing for Digital Media
• Digital Advertising
• Digital Analytics and AI
• Social Selling and E-Commerce
• Digital Communications Strategy
• The Aston Global Advantage
• Digital Psychology and Buyer Behaviour
• Digital Environment
• Applied Research Methods and Skills

Each module is designed to provide students with a comprehensive understanding of key aspects of digital marketing, from content creation and digital advertising to data analytics and social selling.

Entry Requirements

To be eligible for the programme, students must have:

• A 2:2 (lower second-class honours) degree or equivalent in a relevant subject
• Equivalent overseas degree recognised by Aston University
• Additional requirements, such as a professional reference and official academic transcript
• English language requirements, as specified by the university

Fees and Scholarships

The programme fees for UK students are ｣14,000, while international students pay ｣25,500. Aston University offers a range of scholarships to help lower tuition and living costs, including scholarships for UK and international students.

Career Prospects

Graduates of the MSc Digital Marketing and Analytics programme possess a unique combination of skills that are in high demand across various industries. Career options include professional roles in organisations and marketing agencies, such as social media manager, content marketing specialist, digital analytics analyst, and digital marketing consultant.

Assessment

A variety of assessment methods are used, including exams, coursework, and practical sessions, designed to test students' understanding of key topics and their ability to apply theoretical concepts to practical scenarios.

The Aston Global Advantage

The Aston Global Advantage is a professional development module that runs throughout all MSc programmes at Aston Business School. It focuses on professional development and employability, providing students with the opportunity to identify, develop, and apply key transferable skills essential for success in a global business context.

Why Study at Aston University?

Aston University is a diverse, close-knit community that welcomes international students from over 120 countries. The university is committed to supporting the most talented and hardworking students to achieve their potential, providing a range of scholarships and a focus on employability. With its triple-accredited business school and strong industry links, Aston University is an ideal choice for students looking to pursue a career in digital marketing and analytics.