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Bachelor of Arts (Honours) in Tourism Studies

The Bachelor of Arts (Honours) in Tourism Studies is a 5-year programme that provides students with a comprehensive understanding of the tourism industry. The programme is designed to equip students with the necessary skills and knowledge to become effective managers in the tourism sector.

Programme Overview

The programme is structured to provide students with a holistic approach to the study of tourism, considering the social, economic, political, and cultural vectors that influence tourism. The course is interdisciplinary in nature, drawing on relevant subject areas as necessary.

Programme Objectives

The main objective of the Tourism Studies programme is to prepare students to become effective managers in the tourism sector whilst developing crucial transferable skills. The programme aims to:

• Understand and explain tourism within broader cultural, environmental, political, and economic dimensions of society
• Interpret and evaluate tourism as a phenomenon and as a business system
• Understand and respect the diverse nature of tourism, including culture and place, global and local perspectives
• Apply relevant technology for the production and management of tourism experiences
• Plan and organize resources for effective and efficient management of tourism organisation and operations
• Create, apply, and evaluate marketing strategies for tourism destinations and organizations

Programme Structure

The programme is taught through a variety of methods, including lectures, field-based practical sessions, seminars, and supervised independent research. The main aim of the course is to provide students with both lecturer-led instruction and experiential learning, with a focus on linking theory and practice.

Admission Criteria

The admission criteria for the programme include:

• Refer to the list of country-specific qualifications
• Notes and any other requirements
• In cases where an applicant lacks essential knowledge in particular areas not covered in his/her first degree, the Faculty Board may require the applicant to follow and pass supplementary study-units at Level 4 or lower
• Applicants with a first cycle degree or a diploma who do not fully meet the requirements for admission specified above shall be required to demonstrate the learning achieved through prior experience and certification through the evaluation procedures established by the University Policy for the Recognition and Accreditation of Prior Learning

Fees

The fee per academic year for non-EU applicants is Eur 4,250.

Career Opportunities

As a graduate of the B.A. (Hons) in Tourism Studies, students will be uniquely furnished with a sound grounding in various aspects of the tourism industry, together with an understanding of the social, economic, and cultural frameworks that are so crucial to tourism management and planning. Career opportunities include:

• Business Manager
• Hotel Manager
• Travel Consultant
• Sales Manager
• Business Development Executive
• Marketing Executive
• Operations Manager
• Tour Manager
• Travel Agency Manager
• Event Organiser
• Travel Administrator
• Cultural Programme Manager
• Heritage Development Manager

Further Studies

Students will also have the option of pursuing full-time or part-time courses at Master level, either with the University of Malta or at universities abroad. Courses offered by the Institute for Tourism, Travel and Culture include the M.Sc. in Tourism Development and Culture, the M.A. in Tourism [by research], M.A. in International Hospitality and Tourism Experience Management, and the M.A. in Tourism and Culture.

Communication and Academic Skills Programme

The communication and academic skills programme complements students main course of study, introducing them to writing and presenting as situated within academic contexts sensitive to specific disciplines and developing their competences for future careers.

Research Areas

The programme covers a range of research areas, including:

• Culture and Heritage as touristic products
• Airlines and Airports Operations and Planning
• Events Management
• Special Interest Tourism
• Passenger Transport Management
• Sustainable Tourism and Destination Marketing and Management

Learning Outcomes

On successful completion of the course, students will be able to:

1. Understand and explain tourism within broader cultural, environmental, political, and economic dimensions of society
2. Interpret and evaluate tourism as a phenomenon and as a business system
3. Understand and respect the diverse nature of tourism, including culture and place, global and local perspectives
4. Apply relevant technology for the production and management of tourism experiences
5. Plan and organize resources for effective and efficient management of tourism organisation and operations
6. Create, apply, and evaluate marketing strategies for tourism destinations and organizations
7. Identify trends and potential for more effective management of a tourism destination
8. Develop an understanding of the role of culture and heritage in the tourism activity
9. Exhibit clear understanding and commitment to ethical practices of tourism
10. Understand and apply research methodologies commonly used in the context of tourism