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Undergraduate Study in Business Analytics

Business Analytics is a practical major that utilizes modern technologies to develop skills in transforming data into valuable business insights.

What Can You Study in Business Analytics?

In addition to learning about Business Analytics, this major develops analytical and problem-solving skills. The program exposes students to state-of-the-art digital technologies widely used in businesses. Topics covered include:

• Digital data management
• Business analytics techniques and predictive modelling
• Data visualisation
• Data mining and decision support
• Data wrangling

As part of the major, students complete a Business Analytics capstone project, applying their skills to deliver a solution for a real-world analytics problem.

Structuring Your Undergraduate Programme in Business Analytics

How to Choose Your Courses

Courses must be chosen from those listed in the BCom schedule for Business Analytics, meeting any specific requirements indicated in the schedule for the major or specialisation.

Where Can Undergraduate Study in Business Analytics Take You?

In today's digital age, almost every profession, discipline, and industry requires work with data. Upskilling in Business Analytics prepares students to be more productive and employable in any career and industry. Graduates have worked for:

• IT providers and consultancies
• Corporate professional service firms
• Banks and other financial institutions
• Digital marketing agencies
• Industrial manufacturing companies

Career Options in Business Analytics

Further study options include:

• Bachelor of Commerce (Honours)
• Master of Commerce (MCom)
• Doctor of Philosophy (PhD)

Scholarships and Awards

Each year, scholarships and prizes are awarded to thousands of students.

Related Subjects

Related subjects include:

• Accounting
• Management
• Marketing
• Operations and Supply Chain Management

Undergraduate Programmes

Available programmes include the Bachelor of Commerce.