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International Business BBA with International Marketing Concentration

The Bachelor of Business Administration in International Business, offered by the Department of Management, uniquely prepares students for the global economy through project-based courses, internships, and transformative study abroad opportunities. The nationally recognized Fox International Business (IB) program offers two options: an International Business major with six job market/employer-facing concentrations and an International Business Administration minor.

Overview of the Program

Students who wish to pursue the IB major must select one of the following concentrations to align with their career interest:

• International Economics Concentration
• International Entrepreneurship Concentration
• International Finance Concentration
• International Marketing Concentration
• International Sales and Business Development Concentration
• International Supply Chain Management, Transportation and Logistics Concentration

Students are required to prove proficiency in a foreign language or waive that requirement through testing. In addition, it is highly recommended, but not required, for students to study abroad or embark on a global immersion trip. IB students are encouraged to spend a semester or more at Temple University Rome or Temple University Japan.

Campus Location and Program Code

• Campus Location: Main
• Program Code: BU-IB-BBA

International Marketing Concentration

Students pursuing the International Marketing concentration will explore how to conduct international market research, lead product development, manage global or local lines of products, and decide which marketing policies must be adapted to local conditions.

Student Professional Organization

The Fox IB program is deeply connected to the local and regional ecosystem of international managers, companies, chambers of commerce, and government agencies. The student-led International Business Association (IBA) facilitates interactions with these local experts and hiring managers on a weekly basis.

Summary of Requirements

University Requirements

All new students are required to complete the university's General Education (GenEd) curriculum.

College Requirements

Students must meet College Graduation Requirements for the Bachelor of Business Administration, including the requirements of the major listed below. International Business students must maintain a 2.0 GPA overall and a 2.0 GPA in the major to graduate.

Major Requirements

Students must follow the Major Requirements and College Requirements current at the time of declaration. Students not continuously enrolled who have not been approved for a Leave of Absence or study elsewhere must follow University, College, and Major requirements current at the time of re-enrollment.

Requirements of International Marketing Concentration

Undergraduate students may earn a Bachelor of Business Administration (BBA) degree in International Business (IB) with a concentration in International Marketing. Students are strongly encouraged to pursue a complementary major or minor to enhance their professional marketability by specializing in a functional area of business and/or pursuing area studies expertise.

• Foreign Language Requirement: All students must be proficient in two languages.
• Major Requirements:
  • IB 3101: Fundamentals of International Business
  • IB 3596: Global Entrepreneurship
  • IB 4587: International Business Practicum 1
  • Select one Geographical Area IB course:
    • IB 2501: Fundamentals of Asian Business
    • IB 2502: Fundamentals of Latin American Business
    • IB 2503: Fundamentals of European Business
    • IB 2504: Fundamentals of Business in Africa and the Middle East
    • IB 2509: Short Study Trip Abroad: Doing Business in a Foreign Country
• Concentration Requirements:
  • IB 3581: International Business Internship 2
  • or IB 3585: International Business Internship
  • Any Marketing course at the 3000 level or above

Suggested Academic Plan

Bachelor of Business Administration in International Business with International Marketing Concentration

Suggested Plan for New Students Starting in the Academic Year

Please note that this plan is suggested only, ensuring prerequisites are met.

• Year 1:
  • Fall:
    • STAT 1001: Quantitative Methods for Business I
    • ECON 1101: Macroeconomic Principles
    • HRM 1101: Leadership and Organizational Management
    • ENG 0802: Analytical Reading and Writing
    • Foreign Language or Free Elective
  • Spring:
    • STAT 1102: Quantitative Methods for Business II
    • ECON 1102: Microeconomic Principles
    • BA 1103: Legal and Ethical Reasoning in Business
    • IH 0851: Intellectual Heritage I: The Good Life
    • Foreign Language or Free Elective
• Year 2:
  • Fall:
    • ACCT 2103: Financial and Managerial Accounting for Decision Making
    • STAT 2103: Statistical Business Analytics
    • MIS 2101: Digital Systems
    • IH 0852: Intellectual Heritage II: The Common Good
    • Foreign Language or Free Elective
  • Spring:
    • MKTG 2101: Marketing Management
    • BA 2101: Professional Development Strategies
    • BA 2196: Business Communications
    • BA 2501: Turning Numbers into Knowledge: Visualizing Data
    • RMI 2101: Introduction to Risk Management
    • Foreign Language or Free Elective
• Year 3:
  • Fall:
    • FIN 3101: Financial Management
    • MSOM 3101: Operations Management
    • IB 3101: Fundamentals of International Business
    • Select one Geographical Area IB course
    • Business Elective 1
  • Spring:
    • IB 3596: Global Entrepreneurship
    • Business Elective 1
    • GenEd Breadth Course
    • GenEd Breadth Course
    • Free Elective
• Year 4:
  • Fall:
    • BA 4102: Strategic Management
    • IB 3581: International Business Internship
    • or IB 3585: International Business Internship
    • Business Elective 1
    • GenEd Breadth Course
    • GenEd Breadth Course
  • Spring:
    • IB 4587: International Business Practicum
    • Any Marketing course at the 3000 level or above
    • GenEd Breadth Course
    • GenEd Breadth Course
    • GenEd Breadth Course

Accelerated Programs

Students may opt to pursue an accelerated +1 program, enabling them to complete both a bachelor's degree and master's degree in less time than the traditional route.

The following accelerated programs are available to students in the International Business BBA:

• Actuarial Science MS
• Business Analytics MS
• Information Technology Auditing and Cyber Security MS
• Innovation Management and Entrepreneurship MS