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Mastertrack Collaborative Innovation and Marketing

The Mastertrack Collaborative Innovation and Marketing is a track of the MSc Innovation Management program. This track focuses on bridging the gap between technological innovation and market success.

Program Description

The program teaches students to understand the complex network of customers, suppliers, partners, and competitors that determines success. Students learn to translate technological possibilities into viable business solutions and integrate customer needs, market dynamics, and ecosystem partners into a cohesive innovation strategy.

What You Will Learn

In this track, you will master the analytical tools and strategic frameworks needed to bridge the gap between technological innovation and market success. Specifically, you will learn to:

• Assess market opportunities and strategically position technologies
• Design business models that customers truly want
• Create unique customer experiences
• Design value chains and innovation ecosystems
• Connect R&D and marketing to accelerate commercialization
• Lead the shift from product-based to service-based solutions
• Integrate sustainability into long-term market success

What Distinguishes This Track

This track uniquely bridges the disciplines of technology management, marketing, and strategic analysis. The program focuses on fact-based decision-making, where students develop analytical, conceptual, and quantitative skills to evaluate markets and design successful innovation strategies.

Why Choose This Track?

You should choose this track if you want to understand how technology creates real business impact, enjoy analytical, data-driven problem-solving, and are interested in strategy, commercialization, or tech marketing (B2B or B2C). You will learn alongside students from diverse backgrounds, including business, engineering, and multidisciplinary fields.

Program Details

• ECTS credits: 120
• Program type: Master's program
• Study duration: 2 years
• Language: English
• Title: Master of Science (MSc)

Admission and Enrollment

To apply for the Mastertrack Collaborative Innovation and Marketing, you need to follow the admission and enrollment procedure outlined by the TU/e. This includes selecting your program type, indicating the country where you obtained your diploma, and choosing the program you wish to follow.

NVAO Accreditation

This program is accredited by the NVAO (Nederlands-Vlaamse Accreditatieorganisatie), which evaluates the internal quality assurance of universities and the quality of their programs in the Netherlands.