نظرة عامة على البرنامج

Introduction to the Program

The Publizistik- und Kommunikationswissenschaft program at Freie Universit酹 Berlin is a transdisciplinary, social, and humanities-focused field that researches and contributes to the design of media communication. This program encompasses all areas of direct and media-mediated public communication, including organizational communication and digital and network-based communication.

Program Structure

The program is offered as a 90 LP core subject or a 60 LP module package in the combined bachelor's program. As a core subject, Publizistik- und Kommunikationswissenschaft is combined with a 60 LP module package or two 30 LP module packages.

Core Subject: 90 LP

The 90 LP core subject includes a compulsory section with six modules, a elective section, and the study area of General Professional Preparation (ABV). The compulsory section covers:

• Introduction to Publizistik- und Kommunikationswissenschaft A
• History and Structures of the Media System
• Methods: Theoretical Foundations, Data Collection, and Statistics
• Journalism Research and Organizational Communication
• Media Impact and Public Sphere
• Communication Science Research

The elective section requires the selection of two out of three elective modules:

• Media Practice
• Perspectives on Public Communication
• Methodological Deepening: Research Practice

Module Package: 60 LP

The 60 LP module package includes a compulsory section with five modules and an elective section with one out of two elective modules. The compulsory section covers:

• Introduction to Publizistik- und Kommunikationswissenschaft B
• History and Structures of the Media System
• Journalism Research and Organizational Communication
• Theoretical Foundations, Data Collection, and Statistics
• Media Impact and Public Sphere

The elective section requires the selection of one out of two elective modules:

• Perspectives on Public Communication
• Media Practice

Admission Requirements

• Local admission restrictions apply for the core subject but not for the 60 LP module package.
• English language proficiency at the B1 level (GER) is required.
• The program starts in the winter semester.
• Additional admission requirements include a bachelor's degree or equivalent.

Career Prospects

Graduates of the Publizistik- und Kommunikationswissenschaft program are qualified for careers in:

• Journalism
• Public Relations and Organizational Communication
• Media Research
• Program Planning and Development
• Media Organization and Management
• Communication Policy and Media Self-Regulation
• Political Consulting

For leadership positions or employment in research and teaching, a master's degree and possibly a doctoral degree are required.

Research Areas

The program focuses on the conditions, structures, processes, content, and effects of media communication, including:

• Media Analysis and Research Methods
• Media Impact Research
• Media Use
• Communication Policy and Media Economics
• Communication History and Media Cultures
• Journalism
• Science Communication and Science Journalism
• Organizational Communication
• International Communication
• Digitalization and Participation

Study Duration and Degree

The regular study period is six semesters, and the degree awarded is a Bachelor of Arts (B.A.).