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Introduction to the Program

The Bachelor of Arts in Journalism and Communication Science (PuK) is a comprehensive program designed to provide students with a thorough understanding of the principles and practices of public communication and media science.

Program Structure

The program is structured to include a variety of modules that cover the theoretical foundations of public communication, research methods, and practical applications. The modules include:

• Introduction to Public Communication and Media Science
• Methods: Scientific theoretical foundations, data collection, statistics (Methods: Theoretical Foundations, Data Collection, Statistics)
• Media Effects and Public Sphere
• History and Structures of the Media System
• Journalism Research and Organizational Communication
• Media Practice

Example Tasks

Students in the program can expect to engage with a range of tasks and projects, including:

• Lasswell's Formula
• Mass Media
• News Factors
• Agenda Setting
• Crisis Communication
• Press Release
• Newspaper article
• Media Concentration
• Communication Instruments
• Media Usage
• Questionnaire Construction

Study Routine

The study routine includes a combination of lectures, seminars, and practical exercises. Students can also participate in interviews with current students to gain insights into the program and its requirements.

Perspectives and Career Opportunities

Graduates of the PuK program can pursue a variety of career paths, including:

• Journalism
• Public relations
• Communication management
• Media Research
• Academic Careers

Examples of career paths taken by former students include:

• Alexander, 31, Founder and Editor-in-Chief of Kater Demos
• Ida, 29, journalist
• Matthias, 36, Senior Account Manager
• Nora, 38, Managing Director of a PR Agency
• Christoph, 28, journalist
• Nils, 32, journalist at NDR
• Nora-Vanessa, 32, Founder of EDITION F
• Elena, 26, Project Assistant and Lecturer

Master's Program

After completing the Bachelor's program, students can pursue a Master's degree in Journalism and Communication Studies or related fields.

Alumni Study

An alumni study of the BA PuK program from 2015 provides insights into the career paths and outcomes of graduates.