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MASTER Information- Communication: Marque et strategies de communication

The Master's program in Information-Communication: Brand and Communication Strategies offers a curriculum that combines the fundamentals of brand communication with the dynamics of social transformation. This program is composed of theoretical and professional teachings, ensured by researchers in information and communication sciences, and by excellence interveners in agencies or companies chosen for their pedagogical competence and expertise in the specialty areas of the course.

Presentation

The program proposes a deep approach to research, giving students a reputation for excellence with the realization of a group reflection and analysis work in the first year and an individual memoir in the second year of the Master's. The objective of the Master's is to train high-level communication specialists by developing professional skills that will enable them to conceive solid and innovative brand communication strategies.

Niveau d'etude vise

The program is designed for students with a BAC +5 level or higher.

ECTS

The program consists of 120 credits.

Langue

The language of instruction is French.

Programme

The program includes:

• M1 Info-Com: Marque et Strategies de Communication (FI)
• M2 Info, Com Marque et strategies de communication (FC)
• M2 Info-Com: Marque et strategies de communication (FA)

Selectionnez un programme

Students can choose from the following programs:

• M1 Info-Com: Marque et Strategies de Communication (FI)
• M2 Info, Com Marque et strategies de communication (FC)
• M2 Info-Com: Marque et strategies de communication (FA)

M1 Info-Com: Marque et Strategies de Communication (FI)

This program includes:

• Semestre 1
• Semestre 2
• Semestre 4
• UE1 Enseignements disciplinaires en SIC et SHS (6 credits)
• UE2 Enseignements de specialite (6 credits)
• UE3 Enseignements methodologiques (14 credits)
• UE4 Enseignements d'ouverture (4 credits)
• UE facultative

M2 Info, Com Marque et strategies de communication (FC)

This program includes:

• Semestre 1
• Semestre 2
• Semestre 4
• UE1 Enseignements disciplinaires en SIC et SHS (4 credits)
• UE2 Enseignements de specialite (16 credits)
• UE3 Enseignements methodologiques (7 credits)
• UE4 Enseignements d'ouverture (3 credits)
• UE facultative

M2 Info-Com: Marque et strategies de communication (FA)

This program includes:

• Semestre 1
• Semestre 2
• Semestre 4
• UE1 Enseignements disciplinaires en SIC et SHS
• UE2 Enseignements de specialite
• UE3 Enseignements methodologiques
• UE4 Enseignements d'ouverture
• UE facultative

Resume de la Formation

The program details are as follows: | Diplome | Master | | Nature | Mention | | Discipline(s) | COMMUNICATION, JOURNALISME, EDITION, AUDIOVISUEL | | Referentiel RNCP | 38208 | | Niveau RNCP | Niveau 7 | | Referentiel SISE | Sciences de l'information et la communication | | Regime(s) d'etudes | Formation en alternance, Formation continue, Formation initiale | | Validation des acquis | Non | | Double cursus interne | Non | | Double cursus externe | Non |

Organisation

The program is organized into semesters, with a focus on theoretical and professional teachings.

Controle des connaissances

The program includes a memoir as a means of assessing student knowledge.

Savoir-faire et competences

The program aims to develop students' strategic competences and adaptability to the professional world.

Journee portes ouvertes 2025

The program will participate in the 2025 Open House event on January 11, 2025.