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Bachelor of Science in International Hospitality Management

Program Overview

Hospitality, often described as "the art of creating memorable experiences," is the study of the principles and practices used to manage and deliver exceptional service in the global hospitality industry. In a world where experiences drive consumer choices, hospitality management plays a vital role in shaping the success of businesses across the hotel, resort, tourism, event, and food and beverage sectors. The program focuses on equipping students with the skills to design, manage, and innovate services that meet the evolving expectations of guests and stakeholders. Through a blend of theoretical knowledge and practical application, graduates learn to analyze industry trends, optimize operations, and lead teams to deliver outstanding hospitality experiences, making them essential contributors to the growth and sustainability of the industry.

Mission

The mission of Ajman University's Bachelor of Science in International Hospitality Management program is to enhance the skills, competencies, and employability of a diverse group of individuals for leadership and management positions.

Program Goals

• Develop a comprehensive understanding of the hospitality industry's fundamental principles and practices.
• Provide students with the necessary skills and knowledge to effectively manage hospitality operations.
• Develop critical thinking skills to analyze and solve complex problems in hospitality settings.
• Develop proficiency through hands-on experience in hospitality settings.
• Foster a global mindset for success in the hospitality industry.

Admission Requirements

The admission requirements for the Bachelor of Science in International Hospitality Management are:

• High School Requirements: 60% of UAE Secondary School Certificate (Grade 12) for all tracks (Elite, Advanced, and General), or its equivalent.
• English Requirements: A minimum score of 80% in the English subject, or its equivalent in other curriculums.
  • Applicants scoring between 75% and 79% in the English subject will be conditionally admitted, provided they meet one of the following requirements:
    • Pass a remedial English course during the first semester.
    • Submit an English proficiency test score before the start of the first semester:
      • TOEFL: 500 (61 iBT or 173 CBT)
      • IELTS Academic: 5
      • IESOL: B1
      • or Equivalent scores in other MOE-approved English proficiency tests (subject to evaluation).

Graduation Requirements

Students will be awarded the Bachelor of Science in International Hospitality Management degree upon fulfillment of the following requirements:

• Successful completion of 120 credit hours, which normally takes eight semesters.
• Completion of two 16-week industrial internships (after completing 90 credit hours).
• A minimum cumulative grade point average (CGPA) of 2.0.

Program Learning Outcomes

1. Demonstrate a comprehensive understanding of international hospitality management concepts, theories, and trends to improve operations.
2. Critically analyze industry trends and employ technology to optimize guest experience and satisfaction in hospitality operations.
3. Illustrate professional and persuasive communication skills in hospitality, including written, verbal, and digital formats.
4. Demonstrate proficiency in executing hospitality tasks through immersive, hands-on experiences in real-world settings.
5. Implement culturally sensitive operational strategies to enhance customer satisfaction and promote inclusivity.

Program Structure and Credit Hours

The B.Sc. degree in International Hospitality Management requires the completion of 120 credit hours distributed according to the following plan:

Structure of International Hospitality Management Study Plan 2025

Courses Descriptions

College Requirements

• ACC 205 Principles of Accounting: Accounting is something that affects people in their personal lives just as much as it affects very large businesses. Financial accounting is concerned with the provision of accounting information to owners, investors and other external users.
• BUS 200 Fundamentals of Business Management: This course introduces students to basic business environments, functions, and competencies.
• BUS 212 Data Analysis for Business: This course covers the foundations for statistical reasoning and statistical applications in a business environment.
• BUS311 Business Communications: The course aims at equipping the students with effective business communication skills.
• BUS 315 Business Analytics: This course aims to review and learn basic quantitative methods used in business decision-making.
• BUS 316 Legal Environment & Ethics: The aim of this course is to review basic legal principles and sources of contract law, background of law and legal theory.
• ECO 200 Microeconomics: This course is designed to introduce basic economic concepts related to individual decision-makers in the economy - households, businesses and governments - and how they interact.
• FIN 210 Fundamentals of Finance: This introductory course discusses in detail basic terms commonly used in finance.
• MGT 200 Introduction to Management: This introductory course provides an overview of the field of management.
• MKT 200 Principles of Marketing: This introductory course sheds light on the basic concepts of marketing, its varied definitions, origins and evolution through time.
• MGT 212 Management of Small Business: The course is designed to answer the fundamental question that students and aspiring entrepreneurs often ask: how can I start and manage my own business?
• BUS 320 Sustainable Business Management: This course explores the principles and practices of sustainable business development, focusing on the Triple Bottom Line (TBL) framework—People, Planet, and Profit.
• BUS 418 Business Feasibility and Planning: Feasibility studies and project evaluation have become increasingly important, since they signal the success of any industrial, tourism or investment project.

Major Requirements

• HOS 211 Principles of Hospitality Management: This introductory course provides an overview of the hospitality industry, its growth and development, industry segments and their distinguishing characteristics, trends and current concerns.
• HOS 211 Hospitality Information Technology: The Hospitality Information Technology course offers an in-depth study of essential technologies that enhance operations, guest experiences, and strategic decision-making in the hospitality industry.
• HOS 222 Managing Front Office Operations: This course provides an in-depth exploration of front office operations within the hospitality industry.
• HOS 311 Tourism and Destination Management: Principles of tourism management in formulating strategies to promote tourism in a variety of locations.
• HOS 312 Human Resource Management in Hospitality: This course presents a systematic approach to human resources management in the hospitality industry.
• HOS 313 Integrated Marketing for Hospitality: This course is a study of fundamental marketing strategies that are specific to the hospitality industry.
• HOS 314 Food and Beverages Management: Food and Beverage Management offers a comprehensive exploration of the dynamic hospitality industry, focusing on the intricacies of managing food service operations within various establishments.
• HOS 315 Housekeeping Management: The Hotel Housekeeping Course provides a thorough and hands-on approach to mastering housekeeping operations in the hospitality industry.
• HOS 312 Event Design and Production: This course delves into the intricate world of event design and production, offering students a comprehensive understanding of the principles and practices essential for crafting exceptional events.
• HOS 322 Hospitality Facilities Management: This course addresses major key facility systems, focusing on food service equipment and design.
• HOS 323 Catering Management: This course introduces students to the skills necessary to be qualified, competent, and creative caterers.
• HOS 324 Hospitality Analytics and Business Intelligence: This course covers the topic of business intelligence and data analytics, which is described as the broad use of data, statistical and quantitative analysis, and fact-based management to drive choices and actions in the hospitality sector.
• HOS 411 Sustainable Hospitality Management: This course offers a comprehensive overview of sustainable hospitality management.
• HOS 412 Hospitality Revenue Management: Revenue Management equips students with essential skills to maximize profitability in the hospitality industry by applying strategies in pricing, inventory control, and demand forecasting.
• HOS413/422 Hospitality Internship 1&2: Applying knowledge learned via lecture and laboratory instruction to gain valuable on-the-job experience in hospitality by working in a facility related to the industry the student wishes to pursue after graduation.
• HOS 421 Strategic Management for Hospitality: This course equips students with contemporary knowledge of strategic management in the hospitality and tourism sector.
• HOS 423 Capstone Project in Hospitality Management: This course serves as the final project for demonstrating core competencies in the hospitality industry.
• HOS 424 Professional Development Seminars: This course aims to equip students with the critical skills and knowledge required to excel in the dynamic hospitality industry.
• MKT 328 Public Relations: The course represents a survey of the fundamental principles, tools and practices of the public relations profession in addition to the issues involved in designing and evaluating public relations programs to solve specific internal and external communication problems.
• MKT 413 Hospitality & Tourism: This course exposes students to the theoretical and practical world of hospitality and tourism marketing.