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Program Overview

The BBA in International Business is a comprehensive program designed to equip students with the skills and knowledge necessary to succeed in a globalized business environment. This degree helps students develop a global perspective, which is a prerequisite for success in international business. Students will gain an understanding of various cultures, markets, and geographies, enabling them to make informed decisions and navigate the complexities of international business.

Program Objectives

• Develop a global mindset to understand diverse markets, cultures, and geographies
• Unlock global potential and gain cultural awareness
• Acquire in-demand business skills, such as managing diverse teams and analyzing international markets
• Prepare for high-paying career opportunities and become a global business leader

Career Opportunities

The BBA in International Business opens doors to exciting careers across industries, including:

• Sales Manager
• Marketing Manager
• Financial Analyst
• International Business Consultant

Degree Awarded

The master's/bachelor's degree is awarded by Eucléa Business School, France, a Private Higher Education degree-granting institution recognized by the State and the French Ministry of Higher Education, Research and Innovation.

Program Structure

The program consists of three years, with each year building on the previous one to provide a comprehensive education in international business.

Year 1

• Level of study: 4
• ECTS/UK credits: 60 ECTS/120 UK credits
• Modules:
  • The Business Environment
  • Managing Information & Knowledge
  • Communication Skills for Business
  • People in Organisations
  • Financial and Management Accounting Techniques for Managers
  • Managing Quality
  • The Marketing Mix
  • Customer Relationship Management

Year 2

• Level of study: 5
• ECTS/UK credits: 60 ECTS/120 UK credits
• Modules:
  • Business Ethics
  • Business Organisations in a Global Context
  • Managing Communication
  • People Management
  • Finance for Managers
  • Research Project
  • Marketing Principles and Practice
  • Manage Sustainability in an Organisation

Year 3

• Level of study: 6
• ECTS/UK credits: 60 ECTS/120 UK credits
• Modules:
  • Business Data
  • International Business Environment
  • Human Resources Management
  • Team Management
  • Communication Skills
  • Strategic Management
  • Intercultural Management
  • Business Management
  • Professional Project

Recognition and Accreditation

The program is recognized by WES Canada and UK ENIC-NARIC, providing students with a qualification that is equivalent to a Level 6 title of Responsable d'Unité Opérationnelle, certified by the French Ministry of Higher Education, Research and Innovation.

Eucléa Business School

Eucléa Business School is a Private Higher Education degree-granting institution, a leader in research and education in human resources, management, marketing, business strategy, and more. As part of the CDP Group Paris, students benefit from an extensive portfolio of programs and a truly global educational experience, with over 20 member schools, 7,500 students per year (25% of whom are foreigners), and 25,000 trainees in continuing education.