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Introduction to the Bachelor of Communication in Strategic Communication

The Bachelor of Communication in Strategic Communication degree program at Murdoch University, Dubai, is designed for individuals who are passionate about building relationships and all forms of communication and media. This program equips students with the skills necessary to become strategic communicators in a diverse and global world.

Key Information

Duration and Course Structure

The program is completed over 8 trimesters in 3 years or 6 trimesters in 2 years (fast-track), consisting of 24 units and 72 credit points.

Intake Dates

Intake dates are in January, May, and September.

Mode of Delivery

The program is delivered on campus.

Fees

The total fee for the entire course is AED 179,880, inclusive of VAT. Tuition fees exclude the cost of course study materials.

About the Bachelor of Communication in Strategic Communication

This program allows students to work with real clients on real campaigns, building a wide range of skills for professional communication in the digital age. Students create and produce content, manage social media, and develop public relations and communications strategies. The program focuses on developing digital and traditional communication skills, applicable in various contexts, including digital communication, creative production, and news media.

Reasons to Study Strategic Communication at Murdoch

Studying Strategic Communication at Murdoch University, Dubai, opens employment opportunities across a spectrum of industries, including public relations, politics, public policy, higher education, mass media, marketing, financial services, entertainment, government, and healthcare. Students learn to create persuasive content and effective communication plans for various organizations and conduct research to inform the design and evaluation of diverse communication campaigns.

Career Opportunities

Graduates with a strategic communications degree can pursue careers in strategic communication, public relations, and specialized areas such as social media management, public affairs, community relations, media liaison, health communication, corporate communication, government communication, not-for-profit communication, advocacy, stakeholder and community engagement, content planning and creation, web, digital, and online communication. Specific career paths include:

• Social Media Manager or Media Advisor
• Public Relations Officer or Manager
• Strategic Communication Manager
• Sponsorship and Fundraising Coordinator

Memberships and Industry Associations

Murdoch University is a member of industry associations such as the Middle East Public Relations Association (MEPRA) and the Public Relations and Communications Association (PRCA MENA). These memberships provide students with access to industry events, training, internship opportunities, and exclusive benefits such as virtual workshops, case study sessions, and one-on-one support.

Course Structure

The Bachelor of Communication in Strategic Communication includes:

• Spine Units (9 cp): Career Learning, Building Employability Skills, Consulting and Freelancing
• Course Core (15 cp): Communication Research, Specialist Communication, Thinking Communication, Social Media, Critical Web Literacy
• Strategic Communication Major (24 cp): Strategic Communication, Content Creation, Public Relations in Society, Communication Strategy and Planning, Issues and Crisis Management, Campaign Management, Introduction to Digital Media Skills, Web Analytics
• Options (24 cp): Double Major or Electives

Recommended Double Majors

Recommended double majors include Marketing, Management, Digital Communication, and Human Resources Management.

Professional Recognition

The course is designed to meet the requirements for accreditation by the Communication and Public Relations Australia (CPRA) and has been developed in consultation with the industry to address the evolving needs of the digital communication landscape.

Academic Entry Requirements

Students must meet the minimum academic qualifications required for admission to this course.

English Language Entry Requirements

Students must demonstrate English language proficiency before being admitted to this course.