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Master of Arts in Communication

The Master of Arts in Communication program is designed to prepare students for a career in strategic and tourism communication. The program offers two study options: Strategic Public Relations and Tourism and Cultural Communication.

Program Overview

The program aims to enhance students' abilities to formulate communication plans that align with organizational goals, resonate effectively with target audiences, and adapt to emerging technology and evolving trends.

Key Facts

• Program Duration: 3 semesters (on average)
• Location: Abu Dhabi
• Language of Instruction: English
• Credit Hours: 36
• Cost Per Credit Hour: AED 2,667
• Application Deadline: 3 August 2026

Program Structure and Content

The program consists of core courses, study option courses, and a capstone research project. The core courses provide the foundation for discipline knowledge, while the study option courses deliver advanced topics tailored toward theory development and industry application.

Core Courses

• COM601 Foundations of Communication Studies
• COM604 Cross Cultural Communication
• COM606 Understanding Consumer Trends
• COM602 Communication Research Methods
• COM607 Social and Digital Media Strategies
• COM623 Event and Festival Planning and Promotion
• COM613 Corporate Social Responsibility and Ethics

Study Option Courses

The program offers two study options: Strategic Public Relations and Tourism and Cultural Communication.

Strategic Public Relations

• SPC612 Strategic Public Relations
• SPC614 Internal Communications
• SPC615 Crisis and Risk Management Communication
• COM650 Applied Research Seminar
• COM651 Capstone Research Seminar

Tourism and Cultural Communication

• TCC621 Strategic Planning and Development
• TCC622 Tourism Communication
• TCC625 Tourism in the UAE and MENA Region
• COM650 Applied Research Seminar
• COM651 Capstone Research Project

What Will You Learn?

Upon successful completion of the program, students will be able to:

• Independently conceive and produce creative and innovative communications content
• Communicate complex information effectively and deliver professional presentations
• Critically apply professional and ethical principles
• Articulate a mastery of specialized knowledge in functional theories of communication
• Develop advanced skills to conduct research, evaluate information, and formulate insights
• Apply professional knowledge in problem-solving

Who Should Pursue a Master of Arts in Communication?

The program is suitable for job seekers with bachelor's degrees who want to enter the workforce after graduation, as well as mid-career professionals who want to make a career change, use the degree for career advancement, enhance their skills, or pursue a doctoral degree.

Admission Requirements

Admission is open to males and females of all nationalities. Applicants must have earned a four-year baccalaureate degree with a CGPA of 3.0 (or 2.5 for conditional admission) or higher from an accredited university and demonstrate sufficient English proficiency.

Career Opportunities

Graduates of the program can excel in various sectors, including:

• Strategic Public Relations: corporate, government, non-profit, healthcare, technology, entertainment, media, financial services, travel, hospitality, education, energy, and sustainability
• Tourism and Cultural Communication: tourism boards, cultural institutions, event management, destinations management companies, hospitality industry, academic and research institutions, government and non-profit agencies, consulting firms, travel media, cultural exchange programs, arts and entertainment industry, sustainable tourism initiatives, public relations, and communication agencies

Some key job roles for graduates include:

• Corporate Communications
• Media Relations
• Sales
• Fundraising
• Digital Communication
• Crisis Communication
• Public Affairs/Relations
• Marketing and Advertising
• Writing, Editing, and Publishing
• Meetings & Events Planning
• Financial Communication
• Government Relations
• Cultural Event Coordinator
• Cultural Communication Specialist
• Cultural Heritage Manager
• Destinations Marketing Manager
• Museum Curator
• Cultural Liaison Officer
• Cultural Policy Advocate
• Tourism Researcher/Analyst
• Tourism Educator/Guide
• Arts and Culture Public Relations Specialist