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Introduction to the Master of Arts in Communication Program

The Master of Arts in Communication program is designed to prepare students for a promising career in the field of communication, enabling them to make a significant impact in global communication and cultural enrichment.

Program Overview

The program is offered by the College of Communication and Media Sciences and is available for the Fall 2026 semester. The Master of Arts in Communication program with a focus on Tourism and Cultural Communication aims to equip students with the knowledge and skills necessary to excel in this field.

Key Facts

• Language of Instruction: English
• Program Location: Abu Dhabi
• Program Duration: Approximately 3 semesters
• Application Deadline: August 3, 2026
• Cost per Credit Hour: AED 2,667
• Total Credit Hours: 36

Program Structure

The program consists of core courses and elective courses. The seven core courses provide foundational knowledge in communication:

• COM601 Foundations of Communication Studies
• COM604 Cross Cultural Communication
• COM606 Understanding Consumer Trends
• COM602 Communication Research Methods
• COM607 Social and Digital Media Strategies
• COM623 Event and Festival Planning and Promotion
• COM613 Corporate Social Responsibility and Ethics

Starting from the second semester, five advanced courses are offered that align with the latest developments in the communication field:

• TCC621 Strategic Planning and Development
• TCC622 Tourism Communication
• TCC625 Tourism in the UAE and MENA Region
• COM650 Applied Research Seminar
• COM651 Capstone Research Project

Program Outcomes

Upon completing this program, students will be able to:

• Work according to professional and literary principles to deliver information accurately, fairly, and objectively
• Communicate information effectively in written, digital, and verbal formats, adhering to the highest professional standards
• Create innovative communication content suitable for diverse audiences in engaging media contexts
• Apply critical thinking, planning, and implementation skills acquired during the study to find appropriate solutions and evaluate communication strategies comprehensively
• Develop research skills, learn to evaluate information, and formulate appropriate opinions based on the frameworks and contents studied
• Acquire and master specialized knowledge in applied theories related to communication

Career Opportunities

Graduates of the Master of Arts in Communication program can pursue careers in various sectors, including:

• Tourism and Cultural Communication
• Cultural Event Coordination
• Cultural Heritage Management
• Destination Marketing
• Museum Curation
• Cultural Liaison
• Cultural Policy Advocacy
• Tourism Research and Analysis
• Tourism Education
• Arts and Culture Public Relations

Admission Requirements

Admission is open to applicants of all nationalities who hold a bachelor's degree (after four years of study) with a cumulative GPA of 3.0 (or 2.5 for conditional admission) from an accredited university, and who demonstrate proficiency in English. A background in communication is beneficial but not required for admission.

Why Choose the College of Communication and Media Sciences at Zayed University?

Three key reasons to choose this program include:

• Research Experience and Areas of Focus: Enhance your professional goals with specialized knowledge, skills, and experiences.
• Transferable Skills Training: Acquire basic skills in cultural communication, professional and academic writing, and strategic communication, enabling you to secure prominent jobs and develop your career path.
• Academic Accreditation and Recognition: Ensure you receive a globally recognized university degree through local and international accreditations.

Conclusion

The Master of Arts in Communication program at Zayed University offers a comprehensive education in communication, preparing graduates for successful careers in this field. With its strong focus on tourism and cultural communication, the program equips students with the knowledge and skills necessary to excel in a rapidly changing global environment.