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Program Overview

The Bachelor of Arts in Communication - Digital Media Design program is a comprehensive undergraduate degree that combines the principles of communication, media, and design. The program aims to equip students with the knowledge, skills, and creative abilities necessary to succeed in the rapidly evolving field of digital media.

Program Objectives

The program seeks to achieve the following objectives:

1. Provide students with a comprehensive education in digital media design, covering the theoretical and practical aspects of the field.
2. Develop students' skills in graphic design, multimedia, and digital media production, enabling them to create innovative and effective digital content.
3. Foster critical thinking, creativity, and problem-solving skills, allowing students to adapt to the changing demands of the digital media industry.
4. Prepare students for careers in digital media design, graphic design, multimedia production, and related fields.
5. Encourage students to explore the latest trends and technologies in digital media design, ensuring they remain competitive in the job market.

Program Structure

The program consists of 129 credit hours, spread over four years of full-time study. The curriculum includes a combination of core courses, electives, and specializations in digital media design. Students will have the opportunity to work on real-world projects, develop their portfolios, and engage with industry professionals.

Career Opportunities

Graduates of the program can pursue a variety of career paths, including:

• Graphic Designer
• Web Designer
• Multimedia Designer
• Digital Media Specialist
• Graphic Editor
• Media Consultant

Program Outcomes

Upon completing the program, students will be able to:

1. Demonstrate a thorough understanding of the principles and concepts of digital media design.
2. Apply critical thinking and problem-solving skills to create innovative digital content.
3. Develop effective communication and collaboration skills, working with clients, teams, and stakeholders.
4. Design and produce high-quality digital media products, including graphics, animations, and interactive content.
5. Analyze and evaluate the latest trends and technologies in digital media design, applying this knowledge to real-world projects.

Admission Requirements

To be eligible for the program, applicants must meet the university's admission requirements, which include:

• A high school diploma or equivalent
• A minimum GPA of 2.5 or equivalent
• English language proficiency (TOEFL or IELTS)
• Submission of a portfolio or design samples (optional)

Research Areas

The program focuses on the following research areas:

• Digital Media Design
• Graphic Design
• Multimedia Production
• Communication and Media Studies
• Interactive Design and Technology

Faculty and Resources

The program is taught by a team of experienced faculty members, who are experts in their respective fields. The university provides state-of-the-art facilities, including design labs, multimedia studios, and computer-equipped classrooms. Students have access to industry-standard software, hardware, and equipment, ensuring they are well-prepared for the demands of the digital media industry.