نظرة عامة على البرنامج

PhD in Marketing

The PhD program in Marketing at Stern trains students to perform research in a broad array of behavioral areas, such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena.

Academics

The program emphasizes experimental methodologies for behavioral work, while marketing science research focuses on structural models and Bayesian analyses. Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media.

• Degree Requirements
• Fields of Study
  • Accounting
  • Economics
  • Finance
  • Information Systems
  • Management
  • Marketing
  • Operations Management
  • Statistics
• PhD Visiting Scholar Program
• Pre-Doctoral Program
• Master of Science in Quantitative Economics
• Research Resources

Research Areas

By the time students graduate, most have published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research, or Marketing Science. The department is proud of a long tradition of close collaboration between doctoral students and faculty members.

Program Overview

The PhD in Marketing is designed to train students to perform research in a broad array of areas, with a focus on both behavioral and quantitative aspects of marketing. The program is committed to maintaining an environment that encourages and fosters respect for individual values and appropriate conduct among all persons.